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Chango Inc.  Nov 2010
Massive imbalance 2%  of your time  spent searching Search Ads Display Ads 98%  of your  time surfing Effective -  Ads targets consumers who exhibit ‘intent’ Less effective  – Ads have no means of targeting ‘intent’
Our Innovation Search Ads Display Ads ,[object Object],2) Target display ads to users based on ‘intent’
How to target ‘searchers’ ,[object Object],[object Object],[object Object]
How it Works - Advertisers ,[object Object],[object Object],[object Object]
How it Works – Data Partner ,[object Object],[object Object],[object Object],We’re Looking for:

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5 X Hot Technology Companies Presentation - Chango

  • 1. Chango Inc. Nov 2010
  • 2. Massive imbalance 2% of your time spent searching Search Ads Display Ads 98% of your time surfing Effective - Ads targets consumers who exhibit ‘intent’ Less effective – Ads have no means of targeting ‘intent’
  • 3.
  • 4.
  • 5.
  • 6.

Notas del editor

  1. A search page is 100X more valuable Best Buy probably spends 20 million a month on search ads And perhaps 2 on Display. There is something broken in online advertising What’s the problem?
  2. We’ve solved this problem. The only thing preventing them from spending more is lack of targeting Help companies like Travelocity find new travellers
  3. Search works Reason shift hasn’t occurred is that