Learn how to master LinkedIn's intricacies and see how it can benefit your business. This presentation was geared towards financial advisors and members of the financial services industry.

1. LINKEDIN FOR ADVISORS

2. AGENDA USEFUL FACTS 7 WAYS TO USE LINKEDIN + DEMO 6 TIPS TO BUILD TRUST ONLINE TAKEAWAY CONCLUSION

3. NUMBER OF PEOPLE JOINING LINKEDIN DAILY 67,000+

4. THE LINKEDIN PROFESSIONAL AT A GLANCE Average Age 41 Household Income College Educated Decision Makers Portfolio value $250k+ $109,703 95% 50% 24%

7. DASHBOARD The dashboard lists all the activities in your network: Status updates, Recommendations, New connections etc.

8. COMPLETE YOUR PROFILE Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.

9. PEOPLE YOU MAY KNOW From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly

10. SEARCH FOR OPPORTUNITIES You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.

12. ASK AND GIVE RECOMMENDATIONS Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers

13. 6 TIPS TO BUILD TRUST

15. 50% PEOPLE WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES YOU NEED TO LIVE WHERE THEY LIVE ONLINE HOW DOES THAT HELP YOUR BUSINESS?

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