1. @agatestudio
Brand Marketing
Strategies
Dave
Publishing
Agate Studio

2. @agatestudio@agatestudio@agatestudio@agatestudio
Why Brand Building Is Important?
• A positive brand image will give consumers, and other
interested stakeholders, confidence about the full range
of products and activities associated with a particular
company.
• Products have life cycles but Brands outlive products.
• Brands convey a uniform quality, credibility and
experience.
• Brands are valuable. Many companies put the value of
their brand on their balance sheet.
• Building brands builds incredible value for companies and
corporations.

3. @agatestudio@agatestudio@agatestudio@agatestudio

4. @agatestudio@agatestudio@agatestudio@agatestudio

5. @agatestudio@agatestudio@agatestudio@agatestudio
AND THE STRATEGIES ARE…

6. @agatestudio@agatestudio@agatestudio@agatestudio
Build A Strong Brand In This Digital Era
We need to be outstanding
BUT HOW?

7. @agatestudio@agatestudio@agatestudio@agatestudio
AND THE ANSWER IS…

8. There is no exact answer!

9. @agatestudio@agatestudio@agatestudio@agatestudio
To build a strong brand, we have to understand:
1. Brand positioning
2. Consumer behavior
3. Media Communication
4. Brand Experience
Call me Mr. Sotoy
Fortunately…

10. @agatestudio@agatestudio@agatestudio@agatestudio
1. Brand Positioning
Brand Positioning is how a product is perceived in mind of
consumer in relation to competitor’s brand in the market
Example:

11. @agatestudio@agatestudio@agatestudio@agatestudio

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2. Consumer Behavior
Consumer Insight
Brand
Loyalty
What kind of Brand
Experience that fit them?
Repeat Buying
Happy Consumer
(Heart Share: #1 Brand’s Defender, more resistance, Brand Ambassador)
*Kata Ko Budiman
Brand
Experience

14. @agatestudio@agatestudio@agatestudio@agatestudio
3. Media Communication
3 keys to create a good brand-communication:
1. Understand the character of the media user
2. Understand the media communication
3. Find the right message
Good Message
Fragmented

15. @agatestudio@agatestudio@agatestudio@agatestudio
4. Brand Experience
“A product without good brand experience is just an
ordinary product” - Jim Joseph
TOTALITY TONALITY
Completeness
&
Consistency
• Brand Personality
• Build emotional
connection
A brand experience is a brand’s action perceived by a person.
We can build a good brand experience when we make a balance combination between:

16. @agatestudio@agatestudio@agatestudio@agatestudio
BONUS TIPS

17. @agatestudio@agatestudio@agatestudio@agatestudio
Maximize The Social Media To Create Brand Awareness
Social media help you to build brand awareness more easily:
“Can anyone tell me if its going to suck
as much as reviews suggest?”
1. Engage your customer and do something to make them remember your brand.
2. Find the right moment
56million view

18. @agatestudio@agatestudio@agatestudio@agatestudio
How To Minimalize Your Risk When You
Build An International Brand
1. Understand local customer behavior
2. Understand the brand’s name in local language

19. Thank You!