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Advertising / Marketing / PR

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I’ve been in marketing & communication for more than 20 years, mainly in the technology sector and mostly B2B. Across my career I have always focused on the most important thing – how does what I’m sharing/creating resonate with the audience receiving it? For me, it's the only thing that matters. So it's easy to see why content marketing, content strategy, social leadership, employee advocacy, social leadership, and personal branding are a perfect match for my inherent skills. But there’s more. I’m an overly enthusiastic blogger, my joy is in inspiring people to embrace social leadership to build knock-it-out-of-the-park professional brands across all social platforms.