1. LinkedIn Company Page Optimization
For more information on Ajax Services, contact Patrick Anderson
Patrick@ajaxwm.com 312-972-1330
Ask about a free Workforce Marketing assessment of your brand!
www.workforcemarketinvg.com
Company logo & name: Ensure the correct logo and name (or, d/b/a, or
nickname!) are being used so that customers and prospects instantly
recognize the brand.
Company visuals: Set right the tone and represent the company's brand in
a memorable, instant way. Choosing a visual is a strategic decision as it
must be consistent with the company description and overall brand
Company description: Create a description that is social-ready and can be
broken into bite-size messages for employees to use on their profile pages.
This is often a custom description that takes into account existing compa-
ny messages but makes them appropriate for the LI platform, specifically
Key company information: Populate all of the information completely,
making sure it is as up-to-date, accurate and chosen to attract the right
audience
Additional content: Use status updates + the products/services tab to build
the company's story and keep people engaged
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For more information on Ajax Services, contact Patrick Anderson
Patrick@ajaxwm.com 312-972-1330
Ask about a free Workforce Marketing assessment of your brand!
www.workforcemarketing.com
An integrated social media effort will include a LinkedIn Company Page that signals the company's
embrace of social media, faithfully represents the enterprise's brand, and supports employees with
content their networks care about: themselves.