1. The Next Steps
in the
Social Media Revolution
Amanda Shewmake
Vice President, NAS Recruitment Communications
Recruitment Consultant, Web 2.0 Media Strategist

3. Lady Gaga…
the new face of social media,
she’s revolutionary…..

4. Revolution:
“A drastic and far-reaching change in
ways of thinking and behaving.”
-Websters
“A sudden, complete or marked
change in something.”
-Dictionary.com
Are you ready?

5. The Social Media Landscape
• In late 2009, social network usage exceeded Web-based e-mail usage
for the first time
• Today more than four out of five online Americans are active in either
creating, participating in or reading some form of social content at least
once a month
•Facebook: +350 million strong
•LinkedIn: + 67 million strong
•Twitter: +25 million strong

6. Social Media Spending Increases
63% of "best-in-class“
companies have increased
their social media budgets
despite the recession.
- From The Aberdeen Group’s “The ROI on Social Media
Marketing: Why it Pays to Drive Word of Mouth”

7. Media Planning and Buying

8. Is social media a fad?

9. The Next Steps…
Analyze & Understand
Plan
Engage
Monitor and Update

10. Analyze & Understand

11. OBSTACLES
Time Requirements
• Very time-intensive
• Lack of internal resource time
Budget Constraints
• Limited budgets
• “The Economy” = conservative spending
Unproven Tactics
• Requires expertise
• The necessary waste of experimentation

12. BENEFITS
Source Passive Candidates
• Targeted Demographic
• Unique vehicles
Cultivate Candidate Relationships
• Build an engaged candidate pipeline
• Be a resource
Monitor and Build Your Brand
• Learn what’s being said about you
• “Guide” the conversation and create viral marketing

13. Social Networking is
Social Media application of
the Social Networking
Tools that enable a user to Engaging and conversing
social media.
share content and create with individuals by way of
conversation. social media.

15. Analyze & Understand
Plan
Engage
Monitor and Update
Plan

16. PLANNING
I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
IV. Think Mobile
V. Build Your Employment Brand

17. Set Goals
What will it do for me?
What will I do for it?
Think About:
Who am I trying to target?
And why?
What are they doing there?
What do I need to tell them?
How often do I need to reach out?

18. PLANNING
I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
IV. Think Mobile
V. Build Your Employment Brand

19. Social Media Policy
www.socialmediagovernance.com

20. Think Mobile
Over 200 Million Users

21. PLANNING
I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
IV. Think Mobile
V. Build Your Employment Brand

22. Analyze & Understand
Plan
Engage
Monitor and Update
Engage

25. Traffic Growth: 2008 through 2009
228% 1382% 82%

30. Jobs Tabs
by
Location

32. Facebook
Target by: Geographic location, position, company, demographic,
school, etc.
Employment Branding
Presence on FB without the time commitment of a Fan Page
Metrics Reporting
Any budget

37. Network Membership
& Reach Europe
Latin America
4%
24%
Over 67 million professionals*
– ~3 million members join
per month
Asia
– Roughly 1 new sign-up 8%
per second
200 countries Africa
2%
English, Spanish, French
Middle East
and German 1%
150 industries Oceania
2%
Members from all five hundred Other North America
59%
of the Fortune 500 0%

38. Top 10 Industries on LinkedIn
(by % of members)
1. Information Technology & Services
2. Computer Software
3. Financial Services
4. Telecommunications
5. Marketing & Advertising
6. Banking
7. Accounting
8. Real Estate
9. Education Management
10. Hospital & Health Care
As of Oct, 2009

39. Changing how people succeed in business
’
Oracle’s CFO Lands Post
through LinkedIn Profile
“Oracle’s executive recruiter
initially found me on
LinkedIn. I was surprised
that something as simple as
a profile on Linkedin could
lead to such a great
opportunity.”
- Jeff Epstein, CFO, Oracle

43. Analyze & Understand
Plan
Engage
Monitor and Update
Monitor & Update

44. Normal 24-Month Social Marketing Timeline
Months 1-3: Brand Presence
• Create profiles
• Implement brand image
• Announce presence
Months 3-12: Brand/Job Seeker Engagement
• Increase follower base
• Monitor brand, industry, niche
• Communicate with candidates
Months 6-24: ROI Focus
• Assess goals / achievements
• Address areas for improvement
• Identify additional metrics

45. The Social Revolution Next Steps…
Analyze & Understand
Plan
Engage
Monitor and Update

46. “It’s about:
offering something of value,
creating movements that build over time,
engaging with passionate fans
and
giving them the tools to influence others.
…and before you know it, you’re part of
the Revolution”.

47. Join The Revolution!
Email: ashewmake@nasrecruitment.com
Nasrecruitment.com/blog
Twitter.com/AmandaShewmake
Twitter.com/nasrecruitment
Linkedin.com/in/amandashewmake
Linkedin.com (NAS Recruitment)
Facebook.com/nasrecruitment
Thank you!