Personal Information
Organización/Lugar de trabajo
São Paulo Area, Brazil Brazil
Ocupación
Group Products & Marketing Manager na Sanofi Industria Farmaceutica
Sector
Advertising / Marketing / PR
Acerca de
Experienced marketing professional in strategic planning and analyzing, working with local and global brands. With responsibility for the INN Generics Products Portfolio, answering for the strategy and the implementation throughout Marketing activities.
Strong background in product launching, life-cycle management in key OTC categories including Cold & Flu, Pain Relief, Vitamins, Antacids and Allergy.
Relevant experience in branding management with deep knowledge on branding, positioning, segmentation of new products & extensions and umbrella brand concept;
Additionally, solid knowledge and experience in trade marketing and PoS strategy activities;
Results-oriented, creative thinking, ...
Etiquetas
mdia social
social media
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Presentaciones
(1)Recomendaciones
(12)Strategic Wargaming For Business Presentation to Deloitte's 50 Best Managed Companies Symposium
Fred Aubin, CD MCGI
•
Hace 11 años
Differentiation strategies for the generic industrry
✪ Asa Cox (ThePharmaPartner)
•
Hace 9 años
Porter's Generic Strategies with examples
dipalij07
•
Hace 12 años
Brand Positioning Workshop
Beloved Brands Inc.
•
Hace 11 años
Branding & Brand Positioning
Samer Meqdad
•
Hace 13 años
Impact Analysis - LoopConf
Chris Lema
•
Hace 8 años
From Infographics to Instagram: 10 Ways to Increase Visuals on Social
quinnbryner
•
Hace 8 años
Strategic Management models and diagrams
http://www.drawpack.com
•
Hace 13 años
Coke's 'fans first' approach in social communities
iStrategy
•
Hace 14 años
Web 2.0 Product Management by Dan Olsen
Dan Olsen
•
Hace 15 años
Agile2009 Product Manager - Product Owner Dilemma
Enthiosys Inc
•
Hace 14 años
What the F**K is Social Media: One Year Later
Martafy!
•
Hace 14 años
Personal Information
Organización/Lugar de trabajo
São Paulo Area, Brazil Brazil
Ocupación
Group Products & Marketing Manager na Sanofi Industria Farmaceutica
Sector
Advertising / Marketing / PR
Acerca de
Experienced marketing professional in strategic planning and analyzing, working with local and global brands. With responsibility for the INN Generics Products Portfolio, answering for the strategy and the implementation throughout Marketing activities.
Strong background in product launching, life-cycle management in key OTC categories including Cold & Flu, Pain Relief, Vitamins, Antacids and Allergy.
Relevant experience in branding management with deep knowledge on branding, positioning, segmentation of new products & extensions and umbrella brand concept;
Additionally, solid knowledge and experience in trade marketing and PoS strategy activities;
Results-oriented, creative thinking, ...
Etiquetas
mdia social
social media
Ver más