Time to dust off the old brain and start the marketing plan for next year. Here's some golden nuggets that have worked like a charm for clients large and small.

1. Tania Mulry
DDx Media, Inc.

2. Founder of edRover.com
USC Professor
Award Winning Mobile Apps
Best Selling Author of “The Cause: The
Power of Digital Storytelling for Social
Good”
Worked for MasterCard, AT&T,
JCPenney, GameStop, Nintendo, State
Farm, Chili’s, Huggies, the US Air
Force, tech start-ups, local businesses,
professional sports teams, schools and
non-profits

3.  Put a sticker on your product: “Get the most out of your
experience by calling this number or scanning this QR
code”
 Captures the contact information of your customers
 Deliver an audio or video message to train them on
more reasons to use your product and service
 Up-sell/cross-sell services

4.  Design a program to attract new leads and builds loyal
customers for your business
 Provide a juicy incentive to capture their opt-in
 Deliver special offers, discounts, samples, exclusive
access or premium information via email, text or video
 Easy to automate and inexpensive to promote

5.  Hold a drawing for a killer prize
 A free service
 A gift certificate
 A hot product like an iPad, Kindle or an XBOX One
 Enter by text, email, Twitter, Facebook or an online
form
 Reach out to friends and complimentary businesses to
help promote the contest
 Make sure you are compliant with rules & regulations

6.  Create a valuable free gift that can be delivered easily
when someone opts-in to your website
 Free report
 Video course
 Audio course
 Workbook or template
 Discount or coupon
 Set up an automatic message to deliver the gift
 Follow up with a series of messages to build trust and
offer additional services

7.  Plan your core social media content for the year
 Program the posts in advance so that you don’t have to
worry about being clever every day
 Promote key Facebook posts for added reach
 Spend your time on social media interacting and
providing great customer service
 Depending on your target market and goals, I
recommend building a plan for the big 6:
Facebook, Twitter, Google
+, Instagram, LinkedIn, Pinterest

8.  Everyone of your customers is going to be glued to a
mobile phone for more than 2 hours today, and 2/3 or
more have powerful smartphones
 Do you have a mobile strategy?
 Get noticed and reach new customers through:




Text messaging
Mobile website
Mobile advertising
Mobile application with push notifications

9.  You are an expert in your field
 You have a message to share with the world
 Your training would be a dream come true to many
people who want to know what you know
 Package it up as a book, video or audio lessons with a
workbook and sell it as a product
 Sell it on a website, and make money while you sleep

10.  Forget business cards – no one ever follows up
 When you meet them, ask people to text, email or scan
a QR code to get your free gift
 Reply with qualifying questions about their business
 Send a series of trust building information and regular
newsletters

11.  Do you speak in front of groups?
 Chamber of Commerce
 Professional Networking Group
 Conferences or Meetups
 Tell the audience that you have a free gift, or that you’ll
send the slides
 In the reply message, prompt the people that the first
one to ask you a specific question will win another free
gift (a book, a gift card)
 You can get 50-80% of the group to opt-in

12.  Grab a microphone and start recording talks about your
expertise
 Add a logo, professional intro and outro
 Publish them to iTunes and your website
 Transcribe talks and turn them into blog articles
 Incredible search engine value

13.  Host an educational talk answering FAQs about your
subject and broadcast it for free on Google +, YouTube
and your website
 Automatically stores the session as a video on
YouTube
 Turn video into a book or eBook
 Turn video into a podcast
 Break it down into mini-video series

14.  Less expensive than recruiting new customers
 “It’s my fault, but I want to make it up to you”
 Significant discount
 New program
 Bonus products and services
 Follow up a few ways:
mail, email, text, voicemail, card, video

15. 
