(Presented by Equinix) As IT decision makers shift their consumptionmodels to leverage more cloud services, they are faced with overcomingperformance, security and compliance limitations associated with the publicInternet as an access method. In this session, we illustrate how Equinixdelivers a unique and enhanced AWS Direct Connect global service offering thatenables secure, high-speed access with the flexible, dynamic bandwidth to meetthe needs of the evolving IT consumption trends.

1. Network-Ready Your Hybrid IT Environment
Sean Iraca, Equinix
November 15, 2013

2. Session Agenda
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Challenge of Cloud Consumption for Enterprises today
Enabling Flexible Network Architecture
Globally Unique support for AWS Hosted Virtual Interface
Use Case Review
Going Global
Wrap Up

3. Enterprises are expected to focus on deploying a hybrid
public/private environment
Private Cloud Represents A $20Bn+ Market In 2017
Hybrid offers the best economics
Source: IDC – Worldwide Private Cloud IT Infrastructure Forecast (April 2013), McKinsey Cloud Initiative
3

4. Extensive Growth in Cloud Traffic  Shifting Bottleneck from
Server and Storage to Network
Cloud Data Center Traffic to Grow 4.5-Fold – 2012 to 2017
Cloud IP Traffic Growing at 35%CAGR
Over the Next Four Years
• 2/3rd of future workloads to be in the cloud
- True Cloud workloads growing at 30%
CAGR and can support 16.7 workloads
per machine
Greater Virtualization Driving Workload Migration
• Traffic within the data center is 4X larger
than traffic outside the data center
- Today, only 7% of data goes between
DC’s (e.g. metro to metro) and 17% goes
to end users
Cloud growth driving need for real-time “fat
pipes” enabling customers to seamlessly and
securely stand-up connections to a range of
CSPs
“Nirvanix bankruptcy threatened to strand core
data if we could not access a direct connection”
Source: Cisco Global Cloud Index Report 2013
- Nirvanix Customer
4

5. Enterprises Are Accessing Multiple Cloud/SaaS Infrastructures
CIO’s struggling to provide:
• Access to multiple cloud platforms
• Manage security/data control
• Application performance
• Hybrid IT deployments
IAAS
SAAS
5

6. Network Virtualization  Key to enabling Hybrid IT
“Network virtualization is the key enabling technology in the hybrid cloud computing era and
will enable workload mobility to different geographies and to external cloud providers, as well
as network provisioning on demand”
Gartner, 2013
Private IT
Deployments
Hybrid IT
Deployments
Public Cloud
Deployments
Cloud Ecosystem is
made up of 1200+
Members
Network
Services
“Traditional network architectures do not provide the required flexibility and must evolve to
meet todays capacity and agility demands”
Gartner, 2013
6

7. Evolution of Cloud Connectivity
New! Equinix supports AWS Hosted Virtual Interface with New Service
Internet Access
AWS Direct Connect
AWS Hosted Virtual Interface
Cloud Customers
Cloud
Customer
Cloud
Customer
1,10-Gb Fiber
Equinix
Ethernet Exchange
Cloud
Provider
Benefits:
• Anywhere access
• Flexible and dynamic
Challenges:
• Best effort, low throughput,
high latency
• Least secure access
• Least reliable
Virtual Connections
(50M to 1G)
Benefits:
• Secure and private
• Highest bandwidth
• High performance, consistent
throughput, low latency
• Cost-effective
Challenges:
• Physical installations
• One to one connections, hard to scale
Benefits:
• Secure and private
• Consistent throughput, low
latency
• Very cost-effective with sub-1G
access
• Flexible, dynamic, scalable
• Reduced provisioning times
7

8. Service Description
Equinix Service to offer AWS Hosted Virtual Interface
Equinix-branded service provides customers in EQIX IBXs private, secure, direct access to AWS Cloud services with
flexible sub-1G bandwidth options.
• Reduce bandwidth cost; improving overall TCO
• Achieve secure and private connections with consistent throughput for a better, more consistent end user experience
compared to Internet-based solution
• Enable new applications and seamlessly extend customers’ internal data center into the cloud
• Provide sub-1G simplified bundled offering with provisioning and SLA all from EQIX
• Easily deploy and scale with virtual connections, including ability to burst up to 2X committed rate
• Extend to multiple cloud providers, network services and ecosystem partners with same infrastructure
EQIX EEE Z-side
Port to AWS
Customer EEE Aside Port
EQIX CrossConnect
Cloud Customer
in EQIX IBX
EEE VLAN
EQIX EEE
EQIX Owned
AWS Port
AWS Edge
AWS Availability
Zone
8

9. Optimizing Cloud Deployments
Direct Connections to key Cloud platforms enable performance & security
Hybrid IT
Deployments
Private IT
Deployments
AWS Direct Connect
Public Cloud
Deployments
Cost Effective
• Large bandwidth at
drastically lower rates
Secure
• Private-high bandwidth
dedicated network, with no
encryption overhead
Reliable
• Direct connects provide a
more consistent experience
than Internet-based
connections
Performance
• Enables hybrid cloud
deployments
Network
Services
Access to over 1,200
unique cloud and IT
providers and SI’s
9

10. Flexible Network Architecture Within the Data Center
Equinix
Switching
Fabric
Network
Provider
Remote Offices/
Data Centers
Cloud Providers
• Single-point connectivity
to multiple CSPs/SaaS
providers
• Automated provisioning
of private access
Customer
Colo node
at Equinix
Equinix IBX
• Simplified, flexible billing
• Access to lit buildings to
connect remote offices
• Colo within the building
for Performance Hubs /
Hybrid compute
Establishing virtual cross connects in real time
10

11. Switching Fabric to Connect Remote Sites
Use Case: Cloud Performance Hub
Equinix
Switching
Fabric
Network
Provider
Remote Offices/
Data Centers
Colo node
at Equinix
Equinix IBX
Enterprise Use Case:
Connecting Remote
Sites
Cloud Providers
• Establish Performance
Hub at core network
nodes
• Leverage NSP
infrastructure to
connect remote sites
via Layer 2 Ethernet /
Layer 3 VPN
• Enable access to
multiple CSP and SaaS
providers
• Able to stand-up VCCs
in real-time as needed
11

12. Leveraging Switching Fabric to Transfer Bulk Data/VMs Between
CSPs
Use Case: Cloud to Cloud transfer
Equinix
Switching
Fabric
Network
Provider
Remote Offices/
Data Centers
Customers could save ~3 hours
when transferring a 50GB VM by
using Private Access
Enterprise Use Case:
• Real-time Transfer due
to CSP failure
Cloud Providers
Colo node
at Equinix
Equinix IBX
• Establish real-time
VCC between
platforms
• Enable secure highbandwidth transfer
• Requires Cloud to
Cloud compatibility
(e.g., Rightscale)
Leveraging Cloud Exchange to support multi-cloud access
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13. Leveraging Switching Fabric to Enable Hybrid Compute
Use Case: Hybrid IT
Colo Node at Equinix
Deploy incremental capability for high performance compute
• On-premise infrastructure
• Big Data Analytics leveraging external data sources
Equinix
Cloud
Exchange
Network
Provider
Cloud Providers
Enterprise Use Case:
Hybrid Compute
• Burst from in-house
infrastructure to the
cloud to achieve
elasticity and reduce
costs
• Establish real-time
secure VCCs
Remote Offices/
Data Centers
Colo node
at Equinix
• Leverage external data
to provide incremental
insight
Equinix IBX
Potential for future Colo deployment at core nodes
13

14. Direct Connect Performance is significantly superior to
Public Internet and accessing via NSP
Cloud Service Providers
Equinix
Cross
Connect
AWS Direct
Connect is
138% faster
performance
for file
transfer
NSP
Added
Latency from
NSP
NSP
Backhaul
Average of results
demonstrates 138% faster file
transmission when using
AWS Direct Connect against
Public Internet Connection
Public
Connection
via Internet
Equinix
Direct Connect
Customers could save ~3
hours when transferring a
50GB VM by using Private
Connectivity
Enterprise Users
14

15. Going Global
AWS Direct Connect available in 7 Markets / 3 Continents
The Only Global Provider
• 99 IBXs / 31 Metros
AWS Availability Zones
present in EQIX IBXs in key
markets globally
•
SV, DC, SE,TY, SG, SY
•
LD back to Dublin
Access a Wide Choice of
Cloud, Content, Network
Service Providers, Partners
and Customers
•
130+ Cloud Infrastructure
and SaaS Service Providers

16. Equinix Has the Largest Exchange Platform in the World
Key Facts
Seattle
Palo Alto
San Jose
Los Angeles
Toronto
Chicago
New York
Ashburn/Vienna
Atlanta
Dallas
Miami
Amsterdam
London
Paris
Geneva
Zurich
Frankfurt
Tokyo
Hong Kong
Singapore
Sydney
• Next Largest IX Operator only in 5 markets
• Equinix is the only provider that has Ethernet Exchange Platform
19 Internet Exchanges
Markets
• 673 Unique Customers
• 2,014 Total Ports with 1.18
Terabytes provisioned
• 2.19 Terabytes of Global
peak traffic
17 Ethernet Exchange
Markets
• 8M+ lit buildings
• <30 microseconds packet
latency
16

17. Global Cloud Hubs
10 Critical Locations Where the Cloud Ecosystem is Growing
Direct proximity to
customers to
improve end-user
experience
800+ cloud services
deployments
900+ network providers
50+ Ethernet exchanges
<10ms latency for
90% of North
America, EU and key
AP metros
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18. Disaster Recovery Challenges
Common problems with connecting an enterprise data center to public clouds
NetApp
Private
Storage
1. Connections can be
expensive
(e.g., MPLS)
Replication to
Secondary Site
Infrastructure as a
Service – Compute,
Storage, and Other
Services
Public Cloud
Customer Premises
Branch
Location
2. Unreliable
performance,
especially when using
public Internet
3. Security and
compliance concerns
4. IT skill gaps in
integrating clouds
5. Inflexible infrastructure
and limited
connectivity options
on the enterprise side
18

19. NetApp for AWS on Platform Equinix
Enabling flexibility and resiliency
Disaster Recovery Use Case
NetApp Private
Storage
A
B
Use AWS for cloud-based compute while
keeping data on array
C
Customer Premises
Replicate application data from customer
facility to array at Equinix
(Optional) Replicate setup between
multiple AWS availability zones over highcapacity Ethernet link
A
NetApp Private
Storage
Direct
Connect
Equinix IBX Data Center
AWS availability zone: US West
C
High-capacity
Ethernet Link
NetApp Private
Storage
Direct
Connect
B
Equinix IBX Data Center
AWS availability zone: US East
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20. Key Customers Are Deploying Hybrid Clouds
Significant performance improvements, lower cost
“Equinix worked with Box to develop a comprehensive
strategy for distributing its growing global network,
enabling Box to achieve a 60% increase in
performance*.”
“The move to Equinix has resulted in a 15%
improvement in response times from the Badgeville
application delivering a better customer experience. In
addition, Badgeville has seen a 40% reduction in
operational costs.”
Case studies
Box:
http://www.equinix.com/en_US/company/news-and-events/press-releases/boxchooses-platform-equinix-as-key-element-in-growing-global-infrastructure/
Badgeville:
http://www.equinix.com/company/news-and-events/press-releases/badgevilleselects-equinix-data-center-to-support-growth-of-its-gamification-platform/
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21. We are sincerely eager to hear
your feedback on this
presentation and on re:Invent.
Please fill out an evaluation form
when you have a chance.