This document discusses Google's partnership with multi-channel retailers to help them compete against online-only retailers. It focuses on four key areas: mobile, where smartphones are transforming shopping; branding, with new ways YouTube and display media are engaging customers; social media like Google+; and commerce, through Google's product suite. Mobile is especially important as consumers increasingly use smartphones to research and purchase products on the go.
1. Google’s Partnership with
U.S. Multi-Channel Retailers
Google Confidential and Proprietary
Google Confidential and Proprietary
2. Key Multi-Channel Levers for 2012
Mobile: The ultimate shopping assistant influencing consumers on-the-go
Branding: New ways YouTube and display media are changing the way retailers
engage with consumers
Social: How the Google+ project is taking the social graph to the next level
Commerce: Google’s product suite helping multi-channel retailers compete against
online-only retailers
Google Confidential and Proprietary 2
3. Mobile
Google Confidential and Proprietary
Google Confidential and Proprietary
4. Transformation of Consumers is Underway
Android Market / App Store Farmville Ebay
More than 40 billion apps downloaded 800K virtual tractors sold daily Every second a purchase is
at $3.33; 30M people using it made on mEbay. ~$5B global
every day mobile sales in 2011
Lady Gaga Angry Birds Groupon
First person to hit 10M fans 65 million minutes played 50M+ subscribers,
on Facebook every day on mobile up 25% YoY
(over 125 years!)
Google Confidential and Proprietary 4
5. Smartphones Have Gone Mainstream
Today,
nearly half
of U.S. mobile
subscribers
own a smartphone
Source: Nielsen Mobile Media Report, Q3 2011 Google Confidential and Proprietary 5
7. Consumers are Using Smartphones to Shop
Google Mobile Shopping Queries +166%
2008 - 2011 Y/Y growth in
mobile shopping
queries
1 out of 5
Google
shopping
queries are
now on mobile
2008 2009 2010 2011
Source: Google Internal Data: Mobile Shopping Queries. Google Confidential and Proprietary 7
8. 3 Key Mobile Trends
For Shopper Marketing
Google Confidential and Proprietary 8
9. Mobile is Local
• 1 in 2 mobile searches is local
• After looking up a local
business on a smartphone,
59% visited
Source: Microsoft Tag, April 2011; Google User Behavior Study 2010 Google Confidential and Proprietary 9
10. Mobile is Immediate
• 88% of local information
seekers on mobile devices
take action within a day
Source: Google User Behavior Study 2010, Google Internal Data 2010
Google Confidential and Proprietary 10
11. Mobile is the Key to Shopper Marketing
• 79% of smartphone users use
smartphones to help them shop
• 74% have purchased due to using
their smartphone while shopping
Source: Google User Behavior Study 2010, Google Internal Data 2010
Google Confidential and Proprietary 11
12. Meet Jane and Her New Path To Purchase
Google Confidential and Proprietary 12
34. Branding
Google Confidential and Proprietary
Google Confidential and Proprietary
35. information distribution & commerce communication
communication is fragmenting
1994 1998 2000 2003 2006 2010
users 77M 400M 500M 1B 1.9B
Google Confidential and Proprietary 35
37. #1 Online video site
#2 Largest search engine
#3 Largest site
3B Video streams per day
48 Hours of video uploaded every minute
70% Of US online video consumed on YouTube
Google Confidential and Proprietary 37
40. Live Streaming Video
Bonnaroo on-stie attendance: 75K…Total live streams: 4.3M
Average live streams: over 3.6M (day of)
Average video on demand views within 72 hours of initial live event: over 2.4M
Google Confidential and Proprietary 40
