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The Advertising Research Foundation

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Social media ethics and concerns
UX: The User Experience Cross-Screen
Meeting the Challenges of Cross Media Research
Impact of Online and Television Advertising on Consumer Behavior
Following the Sports Fan with Arbitron’s PPM
BrandLife – Showing the Client What to Do Visually and What to Avoid
Facebook's Information Platform
The Television Audience Redefined: An Update
Measuring the Moving Screen: The Future of Tablet Measurement
MAXIMIZING MOMENTUM: Insights from Verizon, SMG & Cisco
Integrated Social Media: Business Impact Study 2011
Global Perspectives on Measurement Issues
Insights for the Future of Online Video Commercialization