Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013

•

0 recomendaciones•370 vistas

AnnArborSPARK

Tecnología Empresariales

Marketing Roundtable:
Content (not Elvis) is King
June 18, 2013

©AnnArborSPARK
Speakers:
Catherine Buerkle – Alert Watch, Inc.
Jim Hume – Phire Group
Andy Vasher – FIS Consulting Services
Moderator:
Chris Kochmanski – DesignHub

Content (NOT ELVIS) Is King
Ann Arbor SPARK
Marketing Roundtable
June 18, 2013
Moderated by:
Chris Kochmanski
DesignHub, Inc.
www.design-hub.com

A Very Modest “Content Is King” Success Story

Publicity
Advertising
Direct Mail
Trade Shows

Computerworld
Network World
Information Week
MIS Week
Datamation
Computer Decisions
Mainframe Journal
AS/X Systems
UNIX World
EDI World
Chain Store Age
etc.
etc.

Need any of these? Call us.
3270
3770
3780
SNA/SDLC
X.25
HLLAPI
etc.
etc.

Awareness = Frequency
Image = Size and Color
Response = Offer

Awareness = Attachmate
Image = Attachmate, SSI, CLEO
Response = CLEO

“Nematron Industrial Workstation Selection Guide”

“UNIX-to-IBM Connectivity Solutions Guide”

Product Reviews
Case Studies
Tech Briefs
Executive White Papers
Article Reprints

“Strategy Pure and Simple”
DRIVING FORCE
Product
AREAS OF EXCELLENCE
Assure quality via
Product Development Process
and Service and Support

Need any of these? Call us.
3270
3770
3780
SNA/SDLC
X.25
HLLAPI
etc.
etc.
Get your free Solutions Guide.

Direct Mail
Free lists for advertisers
More targeted
More response-driven
Much higher response
Much lower cost per response

“This free guide helps you make the
right connections.”

Awareness = CLEO
Image = CLEO
Response = CLEO

Solutions Guides
Product Reviews
Case Studies
Tech Briefs
Executive White Papers
Topic Articles
eBooks
faux Trade Publications

Email
Websites
Blogs
Forums
Social media
…

Panel
Catherine Buerkle, AlertWatch
Jim Hume, Phire Group
Andy Vasher, FIS Consulting Services

Content Is King!
Catherine Buerkle, June 18, 2013

Content Is King, But…
Knowledge Is Power

Availability
• Yesterday: Librarians acted as filters
• Today: Pundits and web publications act as
primary filters
– “The Eight Best XYZ Podcasts”
– But the other gazillion are still out there, a few
more clicks away
45
Today: user-generated content is the
norm

Today, Filters Are Content
46
Filtered
(Publishers)
All Content
• Subnetworks or
“clusters” come from
social relationships.
• It’s messy.
• The past is never erased.
• Linking curates the cloud.

Today’s Internet
• Abundant
• Linkable
• Permissive
• Public
• Unresolved
49

Great. Now What?
• Keep access open
• Create metadata
• Link everything
• Leave no knowledge behind
• Teach everyone how to
evaluate knowledge claims
• Embrace differences
50

Practical steps to be
a content leader.
June 17, 2013

55
Bite sized
information
works best.
4.

57
Don’t be
yourself. Be a
hyper version
of yourself.
6.

61
Content is
not the goal.
It’s the
beginning.
10.

FIS—Banking Technology and Consulting
Clients and Prospects
62

Life of a Piece of Content
Idea
Paperless Banking
Facebook
Page
E-mail
Campaigns on
Efficiency
Create White Paper
• Research
• Survey
Post to
Website
Create Sell
Sheet
Article Pitch Speaking Pitch
Articles in
Trade
Publications
Industry
Websites
Postings
LinkedIn
Group
Webinars
Both Free and
Fee Based
Sales
Pipeline
Our Team
Site
Company
Intranet
Links to
LinkedIn

©AnnArborSPARK
Summer Marketing Roundtable Events:
Summer Workshops: July 9th & August 13th

Más contenido relacionado

La actualidad más candente

Big Data, Big Choices - P&G Alumni Geneva

Mick Yates

David north ayrshire event

Fiona Rodger

B. Mc Donald - What makes a good hub?

Creativeslides

A presentation given at TEN (The Executive Network) in London on November 6th, 2013. There is so much talk about Big Data, yet little practical advice to help organizations deal with it. 90% of all data ever created by the human race was created in the past two years alone – and the rate is accelerating. The real revolution, though, is that only the individual will be able to access all of his or her own data – companies must come to terms with this loss of control. What is Big Data is, and how does it impact all businesses, their people and their organizations? What strategies can you employ to deal with this data revolution? And, how can you lead change in your organization, to embrace Big Data’s impact in all of your activities?

Leadership in the Big Data era

Mick Yates

Smp b2 b case studies

ICSCSocialMedia

Goto night elasticsearch

Freek van Gool

Innovating in communications and engagement

Kind of Digital

Goto night elasticsearch

Freek van Gool

La actualidad más candente (8)

Big Data, Big Choices - P&G Alumni Geneva

David north ayrshire event

B. Mc Donald - What makes a good hub?

Leadership in the Big Data era

Smp b2 b case studies

Goto night elasticsearch

Innovating in communications and engagement

Goto night elasticsearch

Destacado

Have you ever attempted to figure out why some people appear to live their brand without seeming to be “brand preachy”? At this session you will be able to engage with a panel that defines living their brand as “loving their brand” and that, helps bring in business. If you have an interest in branding yourself or a desire to better understand the whole “living your brand” concept – this Marketing Roundtable session is for you. Bring your questions to this panel – they love to talk!

December 2011 - Marketing Roundtable - Kim Kachadoorian

AnnArborSPARK

Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013

AnnArborSPARK

Michigan Energy Forum - July 12, 2012 - Doug Neal

AnnArborSPARK

February 2012 - Michigan Energy Forum - Wendy Barrott

AnnArborSPARK

This is the sequel to SPARK’s popular IP–1 session in October 2011. In this installment, we will provide the keys to technology licensing and university technology transfer. Mark Malven of Dykema Gossett PLLC will start by explaining the essentials entrepreneurs need to understand about technology licensing. Jim Deane from the UofM Tech Transfer Office will then talk about the many opportunities that exist for entrepreneurs to acquire cutting edge technology from universities, and how to work with university tech transfer offices.

January 2012 - Business Law & Order - James Deane

AnnArborSPARK

This session will demonstrate how using Socratic questioning technique, attendees can qualify prospective customers while leading them to discover the value of your product or service. Attendees will learn how to apply reversing strategies and softening statements to get more information, overcome stalls and objections or problems that they encounter with prospects. By using these strategies, they can gain deeper trust and subtly persuade prospects to open up and discuss the real problems they are trying to solve. The panelists will answer questions and offer real examples of how educating prospects by asking good questions makes for shorter sales cycles and deeper client relationships.

Selling Smart Workshop - Communicating Value with Questions - September 4, 2013

AnnArborSPARK

Jerrold presentation 052013

AnnArborSPARK

September 2011 - Marketing Roundtable - Son Tran

AnnArborSPARK

April 2012-Marketing Roundtable-Sean Hickey

AnnArborSPARK

Michigan Energy Forum - September 6, 2012 - Bruce Goodman

AnnArborSPARK

August 2011 - Michigan Energy Forum - James Leidel

AnnArborSPARK

Governor Snyder has begun a process to deliver comprehensive energy policy recommendations by December 2013. How we address energy policy has broad impacts on climate, economic competitiveness, employment and job skills, environment, and health. What should be our major policy focus within Michigan? Can we find the right balance given divergent opinions? Our expert panel will discuss implications for goal setting, strategies, new technologies, and the legislative process.

Michigan Energy Forum - April 4, 2013 - Jean Redfield, NextEnergy

AnnArborSPARK

Pre Seed Fund Presentation

AnnArborSPARK

Much of our personality is shaped by early childhood programming—messages that we carry with us into adulthood. In this module, you will learn how the ego states of your personality influence your behavior, how they were developed, and the impact they have on selling success. You’ll learn how to identify repetitive, non-productive behavior and how to replace it with more appropriate behavior.

Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis

AnnArborSPARK

Destacado (14)

December 2011 - Marketing Roundtable - Kim Kachadoorian

Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013

Michigan Energy Forum - July 12, 2012 - Doug Neal

February 2012 - Michigan Energy Forum - Wendy Barrott

January 2012 - Business Law & Order - James Deane

Selling Smart Workshop - Communicating Value with Questions - September 4, 2013

Jerrold presentation 052013

September 2011 - Marketing Roundtable - Son Tran

April 2012-Marketing Roundtable-Sean Hickey

Michigan Energy Forum - September 6, 2012 - Bruce Goodman

August 2011 - Michigan Energy Forum - James Leidel

Michigan Energy Forum - April 4, 2013 - Jean Redfield, NextEnergy

Pre Seed Fund Presentation

Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis

Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...

AnnArborSPARK

Business Law & Order - October 20, 2014 - Financing your Startup

AnnArborSPARK

Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...

AnnArborSPARK

Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...

AnnArborSPARK

Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process

AnnArborSPARK

Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...

AnnArborSPARK

Más de AnnArborSPARK (20)

Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...

Michigan Marketing Minds - May 19, 2015

Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...

Michigan Marketing Minds - April 14, 2015 - Creating Customers

Balancing BEMS - April 2, 2015 - Michigan Energy Forum

Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...

Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...

Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop

Selling Smart Workshop - Why Have a System for Selling?

Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan

Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...

Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...

Michigan Marketing Minds - November 11, 2014 - Maximizing your Data

Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education

Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...

Business Law & Order - October 20, 2014 - Financing your Startup

Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...

Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...

Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process

Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...

Último

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

A Principled Technologies deployment guide Conclusion Deploying VMware Cloud Foundation 5.1 on next gen Dell PowerEdge servers brings together critical virtualization capabilities and high-performing hardware infrastructure. Relying on our hands-on experience, this deployment guide offers a comprehensive roadmap that can guide your organization through the seamless integration of advanced VMware cloud solutions with the performance and reliability of Dell PowerEdge servers. In addition to the deployment efficiency, the Cloud Foundation 5.1 and PowerEdge solution delivered strong performance while running a MySQL database workload. By leveraging VMware Cloud Foundation 5.1 and PowerEdge servers, you could help your organization embrace cloud computing with confidence, potentially unlocking a new level of agility, scalability, and efficiency in your data center operations.

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Principled Technologies

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

Top 10 Most Downloaded Games on Play Store in 2024

SynarionITSolutions

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013

1. Marketing Roundtable: Content (not Elvis) is King June 18, 2013

2. ©AnnArborSPARK Speakers: Catherine Buerkle – Alert Watch, Inc. Jim Hume – Phire Group Andy Vasher – FIS Consulting Services Moderator: Chris Kochmanski – DesignHub

3. Content (NOT ELVIS) Is King Ann Arbor SPARK Marketing Roundtable June 18, 2013 Moderated by: Chris Kochmanski DesignHub, Inc. www.design-hub.com

4. A Very Modest “Content Is King” Success Story

8. Publicity Advertising Direct Mail Trade Shows

9. Computerworld Network World Information Week MIS Week Datamation Computer Decisions Mainframe Journal AS/X Systems UNIX World EDI World Chain Store Age etc. etc.

10. Need any of these? Call us. 3270 3770 3780 SNA/SDLC X.25 HLLAPI etc. etc.

11. “Creative”

12. Awareness Image Response

13. Awareness = Frequency Image = Size and Color Response = Offer

14. Awareness = Attachmate Image = Attachmate, SSI, CLEO Response = CLEO

15. What could we offer?

16. “Nematron Industrial Workstation Selection Guide”

17. Creativity = Creating Value

18. “UNIX-to-IBM Connectivity Solutions Guide”

19. “Retail Connectivity Solutions Guide”

20. Product Reviews Case Studies Tech Briefs Executive White Papers Article Reprints

21. ADVERTORIAL

22. “Strategy Pure and Simple” DRIVING FORCE Product AREAS OF EXCELLENCE Assure quality via Product Development Process and Service and Support

23. Friendly and helpful

24. The experts

25. Thought leadership

26. Need any of these? Call us. 3270 3770 3780 SNA/SDLC X.25 HLLAPI etc. etc. Get your free Solutions Guide.

27. Direct Mail Free lists for advertisers More targeted More response-driven Much higher response Much lower cost per response

28. “Creative”

29. “This free guide helps you make the right connections.”

30. Smaller ads, more frequently

31. Response MULTIPLIED.

32. Caveat: 80% were literature collectors

33. BUT …

34. Awareness = CLEO Image = CLEO Response = CLEO

35.

36.

37. Solutions Guides Product Reviews Case Studies Tech Briefs Executive White Papers Topic Articles eBooks faux Trade Publications

38. Email Websites Blogs Forums Social media …

39. Brand journalism

40. Brand content

41.

42. Panel Catherine Buerkle, AlertWatch Jim Hume, Phire Group Andy Vasher, FIS Consulting Services

43. Content Is King! Catherine Buerkle, June 18, 2013

44. Content Is King, But… Knowledge Is Power

45. Availability • Yesterday: Librarians acted as filters • Today: Pundits and web publications act as primary filters – “The Eight Best XYZ Podcasts” – But the other gazillion are still out there, a few more clicks away 45 Today: user-generated content is the norm

46. Today, Filters Are Content 46 Filtered (Publishers) All Content • Subnetworks or “clusters” come from social relationships. • It’s messy. • The past is never erased. • Linking curates the cloud.

47. Content Marketplace 47

48. Both Good and Bad 48

49. Today’s Internet • Abundant • Linkable • Permissive • Public • Unresolved 49

50. Great. Now What? • Keep access open • Create metadata • Link everything • Leave no knowledge behind • Teach everyone how to evaluate knowledge claims • Embrace differences 50

51. Practical steps to be a content leader. June 17, 2013

52. 52 Read. Gather. Immerse. 1.

53. 53 Understand what you already have. 2.

54. 54 Don’t be intimidated. 3.

55. 55 Bite sized information works best. 4.

56. 56 Repackage, repurpose, recycle. 5.

57. 57 Don’t be yourself. Be a hyper version of yourself. 6.

58. 58 Perfect is the enemy of done. 7.

59. 59 Be a storyteller. 8.

60. 60 Use every channel. 9.

61. 61 Content is not the goal. It’s the beginning. 10.

62. FIS—Banking Technology and Consulting Clients and Prospects 62

63. Life of a Piece of Content Idea Paperless Banking Facebook Page E-mail Campaigns on Efficiency Create White Paper • Research • Survey Post to Website Create Sell Sheet Article Pitch Speaking Pitch Articles in Trade Publications Industry Websites Postings LinkedIn Group Webinars Both Free and Fee Based Sales Pipeline Our Team Site Company Intranet Links to LinkedIn

Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (8)

Destacado

Destacado (14)

Similar a Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013

Similar a Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013 (20)

Más de AnnArborSPARK

Más de AnnArborSPARK (20)

Último

Último (20)

Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013