The document summarizes analytics data from the promotion of a game called "Deadly Buzz Man!!!". It shows that the game received over 100 likes on Facebook from both male and female users in Ireland and Austria. A YouTube video for the game received 88 views mostly from younger female and older male viewers, but interest was not held throughout. A Tumblr blog posting about the game received 142 views from personal blogs. Promotion on Twitter drove some traffic but details are not provided. The conclusion emphasizes the importance of choosing the right project, using appropriate tools, effective teamwork and communication, and that social media following does not guarantee customers.