Une présentation de la formation à l'édition en France par les étudiants de la promotion 2013 du mastère spécialisé Management de l'édition. Les étudiants ont présenté leur formation à Seagull School of Publishing, à l'occasion de leur voyage d'étude à New Delhi.

1. THE TRAINING FOR THE
PUBLISHING INDUSTRY IN FRANCE
Presentation by the students of the Specialised Master
« Management for the Publishing industry »

2. CONTENTS
A SUCCESSFUL PARTNERSHIP
THE TRAINING PROGRAM
SEMINARS ABROAD
25 STUDENTS, 25 PROFILES
COURSE MODULES
A GATEWAY TO
MANAGEMENT POSITIONS

3. ASFORED ESCP EUROPE
The French publishing training The world's first business
center school (est.1819)
Since 1972, the training center has A solid insight into business
been the reference for publishing
professionals A general perspective on
management issues
Each year, more than
2 000 professionals are trained A true European identity :
campuses in Paris, London,
High-tech equipment Berlin, Madrid, and Turin
A staff of tutors with high
technical expertise
A SUCCESSFUL PARTNERSHIP

4. THE PARIS CAMPUS

5. THE TRAINING PROGRAM
•A full-time high level training in management for the publishing
industry
postgraduate students who wish to acquire a professional
• For
expertise
•A demanding selection process: 20 to 25 applicants with
different backgrounds are accepted every year
•A cross-disciplinary program: cultural, legal, economic, graphic,
technical, advertising, sales and international aspects
• Each year, a leader of a prestigious publishing house mentors
the students: Antoine Gallimard (Gallimard), Arnaud Nourry
(Hachette), Teresa Cremisi (Flammarion), Claude Cherki
(Le Seuil), Francis Esménard (Albin Michel)…

6. THE TRAINING PROGRAM
A program strongly tied to the publishing profession
• Seven months of academic and technical courses by top
faculty members and professionals
•A several month work experience in the publishing field
• Regular conferences with publishing experts concerning the
latest trends (digital issues, co-publishing, sales management…)
• Thefinal professional thesis tackles a relevant issue or
develops a project linked to the student's work experience
• Opportunities to meet professionals around the globe:
Asfored’s 40th anniversary, book fairs (Paris, New Dehli…)

7. SEMINARS ABROAD
Sharing perspectives with publishers around the globe
Quebec Milan Beijing
Madrid
New Delhi

8. DIFFERENT BACKGROUNDS,
SAME PASSION
25 students, 25 profiles

9. COURSE MODULES
A complete program, adapted to the latest market evolutions
Publishing strategy Environment & markets
The publishing project : from idea to Issues and prospects in publishing
execution Financial environment
Digital publishing : context, challenges The publishing process
and development issues Sales and distribution
Proofreading and copy editing Co-publishing and business partnerships
Financial control &
publishing business models Production
Purchasing strategy
Accounting
Specification requirements for
Production control
prepress, press and postpress
Financial control
Budget building
Digital business models
Digital publishing : process and
techniques

10. COURSE MODULES
A complete program, adapted to the latest market evolutions
Marketing Artistic management
Marketing in the publishing industry Brief and mock-ups
Marketing mix Text and graphics
Market studies Typography
Offer strategy The role of illustrations
Sales pitch Professional softwares packages and tools
Cover design
Communication plan on line/off line
Publishing legislation Personal development
Publishing contract Management techniques
Use of intellectual property rights Résumé workshops
Risks and challenges of the internet Job interview simulations
Iconography legal aspects English in the publishing world

11. A GATEWAY TO MANAGEMENT
POSITIONS
• What did they become ?
Guillaume Dervieux (1992) : Managing director & vice-president - Editions Albin Michel
Geoffroy Pelletier (1993) : Managing director - Société des gens de lettres de France
Julien Donadille (2002) : Cultural attaché - French Embassy in Rome
Camille Mofidi (2004) : Project manager - Syndicat national de l’édition
Emmanuelle Henry (2006) : Content Acquisition Manager, Analyst - Amazon
Vincent Piccolo (2007) : Digital development manager - La Martinière group
Florent Souillot (2009) : Digital Development - Flammarion Group
60% work in editorial departments
20% work in marketing
10% are sales managers
10% work in foreign rights

12. THANK YOU
FOR YOUR ATTENTION