The Joy of Search
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A presentation on the very basics of search marketing given by Tim Barlow during the Edinburgh Chamber's One Step Ahead Event
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The Joy of Search
- 1. The Joy of Search Pay per Click and Search Engine Optimisation Tim Barlow – Attacat Internet Marketing
- 2. Keyword Research It’s about 100’s, 1000’s or even 10,000’s of phrases It’s very easy to leave a large chunk of potential business on the table.
- 4. Brands – e.g. Mira
- 5. Adjectives e.g. Cheap Showers
- 6. Geography – e.g. Glasgow Shower Shop
- 7. Misspellings – e.g. Mirar
- 8. Use of – e.g. Shower fitting
- 10. What
- 11. The Process
- 12. Et Voila!
- 13. How Adverts Are Ranked
- 14. How Adverts Are Ranked Max Bid x Quality Score Whilst a simplification, assume Quality Score to equal Click Through Ratio
- 17. What
- 18. SEO is Easy Because all you have to do is: Create a good site Include the phrases that you want to be found for within the copy of your website Get lots of relevant sites to link to you Get users engaging with your site
- 19. SEO is Flippin’ Difficult Because you have to: Create a good site Include the phrases that you want to be found for within the copy of your website Get lots of relevant sites to link to you Get users engaging with your site
- 21. alt=“Mr Cheesey Logo” alt=“Farmhouse Parmesan Cheese”
- 22. SEO is Flippin’ Difficult Because you have to: Create a good site Include the phrases that you want to be found for within the copy of your website Get lots of relevant sites to link to you Get users engaging with your site
- 23. SEO is Flippin’ Difficult Because you have to: Create a good site Include the phrases that you want to be found for within the copy of your website Get lots of relevant sites to link to you Get users engaging with your site
- 24. DIY? Or leave it to the “experts”?
- 25. CEO, designers, hr department, developers, copy writers, R&D,marketing department, management team, customer service department, sales department, corporate comms, operations, it department
- 27. Drawing up marketing plans
- 28. Starting to plan new website or upgrade
- 29. You run out of creative ideas
- 31. PPC: a great starting point. There’s room for improvement
- 32. SEO: An opportunity that needs to go to the heart of your organisation
- 33. It isn’t black art and steer clear of anyone who tells you otherwiseP.S. Love internet marketing? Attacat are recruiting.