
Organización/Lugar de trabajo
Personalive srlUbicación
Milan Area, Italy ItalyOcupación
Founder & CEO at Personalive srl + Adjunct Professor of Multichannel Marketing @ MIP Politecnico di MilanoSector
Advertising / Marketing / PR
Sitio web
http://www.marketingreloaded.comAcerca de
Marketing researcher & multichannel marketing advisor combining different methologies, both traditional (surveys, focus groups, case studies, etc.) and innovative (blog tracking, semantic analysis, etc.) Business developer about marketing projects and researches both multi-clients and single clients Project manager of complex consultancy projects. Senior lecturers of multichannel marketing in Italian business schools Focus: Multichannel Marketing Dynamic Personas Mobile Marketing Social media marketing Media Convergence Multichannel Trasformation Multichannel customer profiling Multichannel customer journey