Referrals are the most powerful way to get introduced to new prospects. No other lead source has higher close rates or shorter sales cycles. LinkedIn is a tremendous tool for leveraging the power of your network to gain referral business.

1. Presentation TitleLinkedIn for Business

2. Jon DiPietro

3. Topics
Overview/Tour
Using LinkedIn
Optimizing Your Profile

4. LinkedIn Overview

5. Notifications

6. Search Bar

7. Status Updates

8. Updates from
“Influencers”

9. Updates from
Connections

10. Network Stats

11. Using LinkedIn: Prospecting

12. Click HERE

13. Location

14. maintenance AND
(manager OR director)
Target Acquired

15. Filters

16. Relationship

17. Referrals

19. 19

20. Cross-Promotion

21. Share the
Love!
Status update, groups, individuals

22. Profile Basics

23. Claim Vanity
URL
Remove clutter

24. Optimize
Links
Don’t waste SEO opportunity

25. Arrange Your
Profile
Sections
Summary, Skills, Recommendations,
Certifications, Publications, Experience

26. Configure
Privacy
Settings
Activity Broadcasts

27. Configure
Privacy
Settings
Activity Feed

28. Configure
Privacy
Settings
Your Footprints

29. Configure
Privacy
Settings
Your Contacts

30. Configure
Privacy
Settings
Photo Visibility

31. Configure
Privacy
Settings
Also Viewed…

32. Profile Optimization

33. Your Title
Searchable and Memorable

34. Your Picture
Must have! Be Professional.
Anonymous by jacsonquerubin on Flickr

35. Your
Summary
What and How
Bored…by Saxsbiker on Flickr

36. Your
Testimonials
Credible Recommendations
Prince George 'Bloody Bugger Brew' Celebrity
Endorsementby ssoosay on Flickr

37. Your Skills
Structure and Social Proof

38. Optimization Strategies

39. Connections
Quantity AND Quality

40. Groups
Join – Contribute - Engage

41. Questions

42. Thank You
Email:
jdipietro@authentiasoft.com
Blog:
authentiasoft.com/blog
Twitter:
@JonDiPietro