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Marketing channel strategy
1.
Chapter 7 Marketing
Channel Strategy and Management
2.
3.
Marketing Channel Alternatives
Producer Ultimate Buyers Brokers or Agents Distributors or Wholesalers Retailers or Dealers
4.
5.
6.
7.
Ultimate Buyers Representative
Electronic Marketing Channels Amazon.com Book Publisher Book Wholesaler Amazon.com (Virtual Retailer) Dell Computer Dell.com Airline Travelocity (Virtual Agent) Travelocity.com
8.
9.
Exclusive Intensive Selective
Extent of Distribution Coverage Wrigley’s Coke Levi’s Sony Lexus Rolex
10.
11.
12.
13.
14.
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