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Sameer Mathur

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Making the most of a polarizing brand
THE CREATIVE THAT CRACKS THE CODE
Internship under Prof Mathur
For mobiles, think apps,not ads
Brands Versus Private labels : Fighting to win
Case study on Goodyear: The Aquatred launch
Revitalize brands
Gino sa
Case analysis :Gino SA distribution channel management
What are brands good for, Niraj dawar
Brand is forever
What Are Brands Good For?
Whatarebrandsgoodfor
Ginosa
How should the company manage and organize its international activities?