Insurers' journeys to build a mastery in the IoT usage
Infortis news
1.
2.
3.
4. “Customer ID=123 spent X
“Customer with ID=123 spent
“Customer with ID=123 spent X X
“Customer withwith ID=123 spent X
minutes reading story URL”
minutes reading story URL”
minutes reading story URL”
minutes reading story URL”
InFortis
Cloud Core
“Customer with ID=123 might also
“Customer with ID=123 might also
“Customer ID=123 might also
“Customer withwith ID=123 might also
“Customer with ID=123 might also
like stories URL1 and URL2”
likelike stories URL1 and URL2”
stories URL1 and and URL2”
likelike stories URL1 URL2”
stories URL1 and URL2”
Profile of customer with ID=123:
Most likely a woman, extrovert,
optimistic, innovator, erudite
McClatchy
Media Property’s
Website
5. 1. Introvert
2. Extrovert
3. Aggressive
4. Tolerant
5. Pragmatic
6. Avoidant
7. Judgmental
8. Apolitical
9. Optimistic
10. Innovator
11. Exacting
12. Benevolent
13. Status-minded
14. Parent
15. Homebody
16. Energetic
17. Erudite
18. Social
19. Hipster
20. Conservative
21. Humanities-minded
22. Mechanically-oriented
23. Routine-resistant
24. Stable in preferences
25. Dynamic-oriented
26. Short attention spans
27. Time management problems
28. High information needs
29. Mobility
30. Homosexuality
31. In love, or concerned about
relationships
32. Concerned about money
33. Civic consciousness
34. Active social attitudes
35. Concerned about health
36. Disapproval of strong
government
37. Interested in power and energy
38. Interested in private enterprise
39. Interested in IT
40. Geek
6.
7. aNEWSme
Newstogram
OutBrain
nrelate
Gravity
Trove
InFortis
News
Semantic analysis of a
text
Yes
Yes
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Yes
___
Yes
Images and video
processing
___
Yes
Yes
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___
___
___
___
___
___
___
Yes
Yes
Yes
___
___
___
___
Yes
___
Yes
___
___
___
___
___
___
Yes
___
___
___
___
Yes
___
Yes
No minimum group size
limitations on audience
sizes
Users’ interest graphs
Profiles of users’ personal
characteristics
Profiles reflect dynamic
changes of users’
personalities
