Human Business Design SXSW
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The presentation we gave at SXSW for the upcoming book release
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Human Business Design SXSW
- 1. Human Business Design @uwehook
- 15. Returning humanity to businesses, work and life.
- 16. Truth #3: Humans are not androids.
- 17. “ (We are)…rider on the back of an elephant. I’m holding the reins in my hands, and by pulling one way or the other I can tell the elephant to turn, to stop, or to go. I can direct things, but only when the elephant doesn’t have desires of his own. When the elephant really wants to do something, I’m no match for him.” - Jonathan Haidt The Happiness Hypothesis
- 18. New and intuitive technologies have allowed us to connect with people in ways we could not have imagined a few years back.
- 19. What is Human Business Design?
- 21. Just look up, we are both Under the same starry sky
- 22. ALL THESE THINGS THAT I’VE DONE
Editor's Notes
- Corporations saw us as passive consumers who could not be expected to express themselves.
- In the industrialized world, the rise of the Web has happily demonstrated that vast numbers of people are interested in being expressive to each other and the world at large.
- Burning Man: free expression of creative ideas – My Space
- Facebook: It became fashionable to aggregate the expressions of people into dehumanized data. You define yourself now on Facebook through your 5 favorite movies, favorite quotes etc.
- And we are dehumanizing ourselves by creating more and more data with questionable benefits and clearly defined monetary benefits for the corporations.
- We worship at the altar of data. Companies typically operate by making their decisions based on digested data. Companies typically excel by making intuitive leaps based on the wild-haired ideas of a small number of charismatic individuals.
- We fool ourselves with stories that cater to our Platonic thirst for distinct patterns: the narrative fallacy. Black Swan The stock market will rise over time. Houses never lose value Richard Fuld
- The web was supposed to close the class divide, instead it increased the divide dramatically.
- Just ask all the journalists, writers, musicians etc.
- Or ask designers that have to bid for jobs for $50 as a crowdsourcing effort from a client. I’m not a big believer in the wisdom of crowds. I think there are certain tasks that crowds can get done much better than individual but in general most crwodsourcing efforts are more like mobsourcing.Partisan online bubbles reinforcing their own point of views instead listening and embracing contrary point of views.
- Ultimately, all these efforts are once again benefiting only a few leaving the rest of us contemplating: What were we thinking
- Basic premise of the book: Focus less on data. Focus less on the crowd. Focus less on collectivism. Focus less on technology.
- We have to focus more on the individual person. So far, technology has shaped us. We need to take the power back and let humans shape technology.
- Returning humanity to businesses, work and our everyday life.
- Our obsession with the left brain can only bring us so far and as the Great Recession has shown us, can lead to catastrophes and human diasters. We have to merge the capabilitiesof the left brain with endless creativity of the right brain.The Great Recession has shown us that we’re not rational beings, we are social primates
- We are predicatably irrational: “(We are)…rider on the back of an elephant. I’m holding the reins in my hands, and by pulling one way or the other I can tell the elephant to turn, to stop, or to go. I can direct things, but only when the elephant doesn’t have desires of his own. When the elephant really wants to do something, I’m no match for him.” - Jonathan Haidt The Happiness Hypothesis
- New technologies have allowed us to connect with people in ways we could not have imagined a few years back.But technologies won’t solve problems. We have to solve the problems.
- Human Business Design is a model based on the belief that all human interactions/conversations matter now.
- The way human beings are motivated to connect and create value has changed.
- Organizations need to provide a framework for their entire eco-system to participate in the co-creation of meaningful value. It’s not about marketing your product, it’s actually about creating. There are some companies out there actually don’t produce anything. They buy white-labeled products, rebrand them and market them. Outsourcing everything. It’s just a money machine. Nothing else. Shareholder vs Stakeholder
- The new paradigm is co-creation and co-operation on bigger ideas than just the motivation to consume or create more shareholder value.
- Each valuable organization has a big vision behind its products and services. And the goal has to be that all stakeholders work on this bigger vision. Power of Dreams - Honda
- Businesses have to go back dealing with individuals, not with targets or segements. The American Dream was not about IPO’s and quick payouts. The american dream was about working hard, delivering value and getting value in the way we work.
- This is not an easy road. But it’s worth the trip.