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- 20. Changing Trends in Marketing From Toward Traditional Compensation Performance Based Compensation Limited Internet Availability Widespread Internet Availability Media Advertising Multiple Forms of Communication Mass Media Specialized Media Manufacturer Dominance Retailer Dominance General Focus Data Based Marketing Low Agency Accountability Greater Agency Accountability
- 22. Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan
- 23. A Coca-Cola advertisement from the 1890s
- 24. FedEx Ad
- 25. Traditional Approach to Marketing Communications Point of Purchase Publicity Public Relations Direct Marketing Interactive Marketing Special Events Packaging Sales Promotion Direct Response Media Adver- tising
- 26. Contemporary IMC Approach Point of Purchase Publicity Interactive Marketing Public Relations Direct Marketing Special Events Packaging Sales Promotion Direct Response Media Adver- tising
- 27. Dell Focuses on Building a Relationship With Customers
- 31. Promotional Objectives Informing Persuading Reminding
- 34. Push Vs Pull Strategies Advertising and Promotion to Build ( Pull ) Consumer Demand. Pull Personal Selling and Trade Promotion to Push Product Through Channels. Push It Depends: Type of Product-Market & PLC Stage