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[object Object],Dailies  CPM Cost of ad (rate*800sq.cm) No. of insertion Total cost Justification Times of India 1.05 6264000 30 0 Free i.e  it’s a times group magazine Hindustan Times 1.08 3200000 3 9600000 High readership The Hindu 1.09 1840000 3 5520000 High reach and cost effective The Telegraph 2.56 2472000 3 7416000 Target audience Total cost 22536000
[object Object],Magazines CPM Cost of ad No. of insertion  Total cost Justification India Today (weekly) 8 0 Owned by times group Femina (fortnightly) 964.39 325000 4 1300000 High reach and target audience New woman (monthly) 272.94 232000 2 464000 Cost ffective and target audience Meri saheli (monthly) 295.45 325000 2 650000 High readership and reach Total cost 2414000
Total cost for newspaper 22536000 Total cost of magazine 2414000 Total expenditure cost 2 4950000 Amount of cost left 50000
[object Object],Week 1 Week 2 Week 3 Week 4 Times of  India, Meri saheli Times of India Times of India Times of India  Hindustan Times The Telegraph Hindustan Times The Telegraph Times of India Times if India The Hindu Femina The Hindu Femina  Times of India,  Times of India Times of India Times of India India Today India Today India Today India Today Times of India, New Woman Times of India Times of India Times of India
Week 5 Week 6 Week 7 Week 8 Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Times of India Times of India Times of India Times of India  Times of India The Hindu Times of India Times of India Times of India Times of India India Today India Today India Today India Today New Woman Times of India Times of India Times of India
 

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Media planning and buying

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  • 7. Total cost for newspaper 22536000 Total cost of magazine 2414000 Total expenditure cost 2 4950000 Amount of cost left 50000
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  • 9. Week 5 Week 6 Week 7 Week 8 Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Times of India Times of India Times of India Times of India Times of India The Hindu Times of India Times of India Times of India Times of India India Today India Today India Today India Today New Woman Times of India Times of India Times of India
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