SlideShare una empresa de Scribd logo

Media planning and buying

•Descargar como PPT, PDF•
•
mumbai unversity
mumbai unversity
TecnologíaEmpresariales
1 de 10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Dailies CPM Cost of ad (rate*800sq.cm) No. of insertion Total cost Justification Times of India 1.05 6264000 30 0 Free i.e it’s a times group magazine Hindustan Times 1.08 3200000 3 9600000 High readership The Hindu 1.09 1840000 3 5520000 High reach and cost effective The Telegraph 2.56 2472000 3 7416000 Target audience Total cost 22536000
[object Object],Magazines CPM Cost of ad No. of insertion Total cost Justification India Today (weekly) 8 0 Owned by times group Femina (fortnightly) 964.39 325000 4 1300000 High reach and target audience New woman (monthly) 272.94 232000 2 464000 Cost ffective and target audience Meri saheli (monthly) 295.45 325000 2 650000 High readership and reach Total cost 2414000
Total cost for newspaper 22536000 Total cost of magazine 2414000 Total expenditure cost 2 4950000 Amount of cost left 50000
[object Object],Week 1 Week 2 Week 3 Week 4 Times of India, Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Hindustan Times The Telegraph Times of India Times if India The Hindu Femina The Hindu Femina Times of India, Times of India Times of India Times of India India Today India Today India Today India Today Times of India, New Woman Times of India Times of India Times of India
Week 5 Week 6 Week 7 Week 8 Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Times of India Times of India Times of India Times of India Times of India The Hindu Times of India Times of India Times of India Times of India India Today India Today India Today India Today New Woman Times of India Times of India Times of India
 

Recomendados

Café Sale In Mysore India
Café Sale In Mysore IndiaCafé Sale In Mysore India
Café Sale In Mysore India
cafemysore
 
Finalaya featured result_30may2013
Finalaya featured result_30may2013Finalaya featured result_30may2013
Finalaya featured result_30may2013
Investors Empowered
 
Times of India vs The Hindu - Advertisement War
Times of India vs The Hindu - Advertisement WarTimes of India vs The Hindu - Advertisement War
Times of India vs The Hindu - Advertisement War
my_mithwa
 
Media Buying in India
Media Buying in IndiaMedia Buying in India
Media Buying in India
Saurabh Gupta
 
Times of india
Times of indiaTimes of india
Times of india
Priyatharesini Rajendran
 
TOI presentation
TOI presentationTOI presentation
TOI presentation
Shashank Kumar
 
Times of india
Times of indiaTimes of india
Times of india
Apeksha Shani
 
Media Planning
Media PlanningMedia Planning
Media Planning
adarkdevil
 

Recomendados

Café Sale In Mysore India
Café Sale In Mysore IndiaCafé Sale In Mysore India
Café Sale In Mysore India
cafemysore
 
Finalaya featured result_30may2013
Finalaya featured result_30may2013Finalaya featured result_30may2013
Finalaya featured result_30may2013
Investors Empowered
 
Times of India vs The Hindu - Advertisement War
Times of India vs The Hindu - Advertisement WarTimes of India vs The Hindu - Advertisement War
Times of India vs The Hindu - Advertisement War
my_mithwa
 
Media Buying in India
Media Buying in IndiaMedia Buying in India
Media Buying in India
Saurabh Gupta
 
Times of india
Times of indiaTimes of india
Times of india
Priyatharesini Rajendran
 
TOI presentation
TOI presentationTOI presentation
TOI presentation
Shashank Kumar
 
Times of india
Times of indiaTimes of india
Times of india
Apeksha Shani
 
Media Planning
Media PlanningMedia Planning
Media Planning
adarkdevil
 
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdfSALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
Shami Zama
 
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...
Mridul Dohutia
 
Marketing strategy of The Times of India
Marketing strategy of The Times of IndiaMarketing strategy of The Times of India
Marketing strategy of The Times of India
Pramod Patil
 
New Product Launch plan for Times of India
New Product Launch plan for Times of IndiaNew Product Launch plan for Times of India
New Product Launch plan for Times of India
Pramod Patil
 
REPORT ON RMD- panel report
REPORT ON RMD- panel reportREPORT ON RMD- panel report
REPORT ON RMD- panel report
Hardik Soni
 
Fashion Media Communication
Fashion Media CommunicationFashion Media Communication
Fashion Media Communication
PearlAcademy India
 
Sanjay
SanjaySanjay
Sanjay
sanju waknaghat
 
Business Plan on newspaper
Business Plan on newspaperBusiness Plan on newspaper
Business Plan on newspaper
Romil Shah
 
Outlook presentation
Outlook presentationOutlook presentation
Outlook presentation
amitstranger
 
Summer internship Project Presentation (1).pptx
Summer internship Project Presentation (1).pptxSummer internship Project Presentation (1).pptx
Summer internship Project Presentation (1).pptx
KavyaGupta70
 
Divyabhaskar ppt
Divyabhaskar pptDivyabhaskar ppt
Divyabhaskar ppt
Hardik Sorathiya
 
summer training project report
summer training project reportsummer training project report
summer training project report
Sonam Gupta
 
SIP Presentation Satyam
SIP Presentation SatyamSIP Presentation Satyam
SIP Presentation Satyam
Satyam Sharma
 
Media presentation atl-jan, 2016
Media presentation atl-jan, 2016Media presentation atl-jan, 2016
Media presentation atl-jan, 2016
Manendra Shukla
 
Marketing mix of The times of India
Marketing mix of The times of IndiaMarketing mix of The times of India
Marketing mix of The times of India
Abhishek Shukla
 
toi ppt.pptx
toi ppt.pptxtoi ppt.pptx
toi ppt.pptx
Krati54
 
Chap 8,evaluation of print media
Chap 8,evaluation of print mediaChap 8,evaluation of print media
Chap 8,evaluation of print media
Rajesh Kumar
 
Presentation 1 - Copy.pdf
Presentation 1 - Copy.pdfPresentation 1 - Copy.pdf
Presentation 1 - Copy.pdf
shubhamtripathi174937
 
The Times of India Summer Internship Project
The Times of India Summer Internship Project The Times of India Summer Internship Project
The Times of India Summer Internship Project
MAHVIRVAYA
 
Db(ppt2003)
Db(ppt2003)Db(ppt2003)
Db(ppt2003)
anukeyur1234
 
History of infosys
History of infosysHistory of infosys
History of infosys
mumbai unversity
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buying
mumbai unversity
 

Más contenido relacionado

Similar a Media planning and buying

SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdfSALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
Shami Zama
 
REPORT ON RMD- panel report
REPORT ON RMD- panel reportREPORT ON RMD- panel report
REPORT ON RMD- panel report
Hardik Soni
 
SIP Presentation Satyam
SIP Presentation SatyamSIP Presentation Satyam
SIP Presentation Satyam
Satyam Sharma
 

Similar a Media planning and buying (20)

SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdfSALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdf
 
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...
 
Marketing strategy of The Times of India
Marketing strategy of The Times of IndiaMarketing strategy of The Times of India
Marketing strategy of The Times of India
 
New Product Launch plan for Times of India
New Product Launch plan for Times of IndiaNew Product Launch plan for Times of India
New Product Launch plan for Times of India
 
REPORT ON RMD- panel report
REPORT ON RMD- panel reportREPORT ON RMD- panel report
REPORT ON RMD- panel report
 
Fashion Media Communication
Fashion Media CommunicationFashion Media Communication
Fashion Media Communication
 
Sanjay
SanjaySanjay
Sanjay
 
Business Plan on newspaper
Business Plan on newspaperBusiness Plan on newspaper
Business Plan on newspaper
 
Outlook presentation
Outlook presentationOutlook presentation
Outlook presentation
 
Summer internship Project Presentation (1).pptx
Summer internship Project Presentation (1).pptxSummer internship Project Presentation (1).pptx
Summer internship Project Presentation (1).pptx
 
Divyabhaskar ppt
Divyabhaskar pptDivyabhaskar ppt
Divyabhaskar ppt
 
summer training project report
summer training project reportsummer training project report
summer training project report
 
SIP Presentation Satyam
SIP Presentation SatyamSIP Presentation Satyam
SIP Presentation Satyam
 
Media presentation atl-jan, 2016
Media presentation atl-jan, 2016Media presentation atl-jan, 2016
Media presentation atl-jan, 2016
 
Marketing mix of The times of India
Marketing mix of The times of IndiaMarketing mix of The times of India
Marketing mix of The times of India
 
toi ppt.pptx
toi ppt.pptxtoi ppt.pptx
toi ppt.pptx
 
Chap 8,evaluation of print media
Chap 8,evaluation of print mediaChap 8,evaluation of print media
Chap 8,evaluation of print media
 
Presentation 1 - Copy.pdf
Presentation 1 - Copy.pdfPresentation 1 - Copy.pdf
Presentation 1 - Copy.pdf
 
The Times of India Summer Internship Project
The Times of India Summer Internship Project The Times of India Summer Internship Project
The Times of India Summer Internship Project
 
Db(ppt2003)
Db(ppt2003)Db(ppt2003)
Db(ppt2003)
 

Más de mumbai unversity

Media planning example praveen
Media planning example praveenMedia planning example praveen
Media planning example praveen
mumbai unversity
 
media planning n buying projects
media planning n buying projectsmedia planning n buying projects
media planning n buying projects
mumbai unversity
 

Más de mumbai unversity (6)

History of infosys
History of infosysHistory of infosys
History of infosys
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buying
 
Media planning example praveen
Media planning example praveenMedia planning example praveen
Media planning example praveen
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buying
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buying
 
media planning n buying projects
media planning n buying projectsmedia planning n buying projects
media planning n buying projects
 

Último

The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
Safe Software
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
Muhammad Subhan
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
panagenda
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
DianaGray10
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
FIDO Alliance
 

Último (20)

Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
 
The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 

Media planning and buying

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Total cost for newspaper 22536000 Total cost of magazine 2414000 Total expenditure cost 2 4950000 Amount of cost left 50000
  • 8.
  • 9. Week 5 Week 6 Week 7 Week 8 Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Times of India Times of India Times of India Times of India Times of India The Hindu Times of India Times of India Times of India Times of India India Today India Today India Today India Today New Woman Times of India Times of India Times of India
  • 10.