Paul Gainham, Kongres Biznes To Rozmowy, NETIA

2. Behind Every Great Cloud…
…is a Great Network
Paul Gainham
Service Provider Marketing Director EMEA
Juniper Networks

3. What is Cloud Computing?
Many Definitions
“A pool of highly scalable, abstracted
infrastructure, capable of hosting end-
customer applications, that is billed
by consumption. “ - James Staten,
Forrester Research
Terminology
SaaS – Software as a Service
IaaS – Infrastructure as a Service
PaaS – Platform as a Service
DaaS – Data as a Service
Instead of owning IT – Rent it as you need it

4. Enterprise Explosion
Function of new services, digital media,
application design and deployment topologies
Fueled by Moore’s law and ever increasing price 522 EB
performance
Driving issues of managing massive 15.8M
performance and scale 44 EB/yr
11.8M
Servers in US1
New Storage Shipped1 (per year)
522 EB
Global IP Traffic (per year)
5 EB/yr
2.6M 54 EB 1 EB/yr
1995 2000 2005 2010
Complexity increases exponentially with scale
1Source: IDC

5. Cloud Networking:
The Intersection of IP and IT
Application Level SLA

6. Categories of Cloud Computing Service
Process
Content
Application/Software
Platform/Development
Middleware, DBMS, shared application services
Infrastructure
Networking, Compute, Storage, Facilities
Enterprise I.T. Operator’s
Organisation Cloud Infrastructure

7. Why IT Cloud Services?
Q: Rate the benefits commonly ascribed to the 'cloud'/on-
demand model (1=not important, 5=very important)
Easy/fast to deploy 83.6%
Pay only for what you use 81.5%
Low monthly payments 77.9%
Less in-house IT staff, costs 77.5%
Offers the latest functionality 77.0%
Encourages more standard IT 73.3%
Sharing systems/information simpler 67.2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
% responding 3, 4 or 5
Source: IDC Enterprise Panel, August 2008 n=244

8. Why Not Cloud Services?
Q: Rate the challenges/issues of the 'cloud'/on-demand
model (1=not significant, 5=very significant)
Security 88.5%
Attributes requiring
Performance A ‘Cloud Network’ 88.1%
Approach
Availability 84.8%
Hard to integrate with 84.5%
in-house IT
Not enough ability to 83.3%
customize
Worried cloud will 81.1%
cost more
Bringing back in-house 80.3%
may be difficult
Not enough major 74.6%
suppliers yet
65% 70% 75% 80% 85% 90%
% responding 3, 4 or 5
Source: IDC Enterprise Panel, August 2008 n=244

9. A Hybrid World for Customers?
Applications Buy
following the lead Packaged
Hosted SAAS
of hardware and
“I buy off the
networking Shelf and run “I buy off the “I buy from a
Shelf, hosted” Vendor”
Myself”
Enterprise IT
departments
looking to
complete 360 Hosted Cloud Platform
degree offer Home Built
“I develop “I develop
“I develop and
SP’s well placed Run myself”
Myself and have Myself and run
hosted In the cloud”
Build
Premises based Cloud

10. Use Case: Mogulus.com
Mogulus is a live broadcast platform on the internet
(cloud application player)
Producers can use the Mogulus browser-based Studio
application to create LIVE, scheduled and on-demand
internet television to broadcast anywhere on the web
through a single player widget.
Mogulus is entirely hosted on Amazon Web Services
(cloud infrastructure & platform customer)
On Election night Mogulus ramped to:
87000 videos @500kbps = 43.5 Gbps
486 Channels: Amazon Web elastically provided the compute
power and bandwidth to meet the increased demand

11. Cloud Infrastructure 2.0
Key Attributes of
The Coming Network Evolution Cloud Services
Dynamic
Transactional
On Demand
Virtualised
Secure
Attributes that MUST
be delivered from
client – network -
application

12. Summary
Cloud services
proliferate as both
Business Architecture
public & private
offerings
Information Architecture
Clouds require
High Performance Information Systems Architecture
Network &
Security Data Architecture
Architectures Remain
In house
Facilities Containers Provision OA&M
Infrastructure Architecture
Network Storage Compute Security
Test Dev Prod Admin
Public Private
Cloud/SaaS Cloud/SaaS

13. thank you