1. Customer Discovery Path
Hotel Discovery

3. Searching for an hotel ?
• Ask your friends or friend post (comment, article, video, …) talking
about a destination on a random social network starting with an
«f»
• Search on a Search Engine such as Yahoogle « cool friend
destination »
• Look the results, see information on the destination, watch videos
on yimeotube : want to go!
• Ask the community to agree with you on the choice of the
destination : tell that you want to go on social media!
• Look other results on room, flight, travel booking, change search
words if necessary
• Spot the sponsored results or the ads!
• Choose the sexier result of the page, could be a booking, OTA
website and if lucky, the website of the One hotel !

4. Morgans Hotel Group – CDP
www.morganshotelgroup.com
On the home page of their website, we can directly see that the hotel
group also have a « blog » talking about culture, fashion, art, design …
occuring on their hotel or behind the scene… It is in BIG on the page.
Discretly, we can also see link to their hotel
facebook, twitter, google+, youtube, pinterest and instagram
accounts.
There is also a sign up link for their newsletter,
The group is also partner with Virgin Atlantic flying club
program, Virgin America and Velocity Frequent Flyer.
Many bookings results on different platforms

5. CDP based on
MHG digital touch points
• You see a video post of a friend on a social
network concerning an event
• You watch the video and get entertained
• You search for where it was and see that it is in a
random Morgans hotel : you decided to go on
their youtube page.
• You see that the Hotel is part of a group.
• Hurray, one of their hotel is not far from you, you
decide to go on their website to check what’s
happening soon.