Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Got a goal? Get there.
1. Got a goal? Get there. Social media for nonprofits Presented by Sara Croft, Media Specialist at BohlsenPR Hannah Shaner, Account Executive at BohlsenPR
78. Time management and social media It’s very easy for social media to be a time suck. Things that can help: Mobile apps Interns Scheduling content Crowdsourcing Networking
115. When you can’t handle it… Sara Croft Media Specialist scroft@bohlsenpr.com @saraelysecroft Hannah Shaner Account Executive hshaner@bohlsenpr.com @hannahshaner http://bohlsenpr.com
Notas del editor
Introduce session - Sara
Pretty sure you chose this session because you have at least heard of social media, or you are currently utilizing it and you want to know other tools/tactics for making it better/faster/easierSara
- Sara
(Examples) or pull from audienceImageShort term vs long term goals, recurring/ongoing – help determine how you will develop or approach your plan- Sara
Keywords to search for your company – think broad/think like-minded organizations. Indy Opera who’s following/talking about the ballet, the Indy Symphonic Choir, the Symphony Orchestra, Dance Kaleidoscope, the IMA, the Phoenix TheaterDemographics – segment your audience. Example: IAAAA/SMP in addition to finding seniors online, search for children/families of targeted seniors and caretakersWhere is your target audience locatedWho do you currently reach to and how to do do thatWho does your competition speak to – salvation army who’s talking about goodwill? Around the holidays, engage those talking about Toys for Tots for your Coats for Kids driveSpeak to online surveys (surveymonkey, mailchimp)(EXAMPLES)-Hannah
Hannah
Before explaining, ask the audience what they are already using, (EXAMPLES)Ning communities –forum/discussions like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizens (SMP/IAAAA)Myspace isn’t dead – musicians are still using it, use it to find bands for your local events, preview their musicLinkedIN – groups, discussions, HR (finding staff, previewing volunteers)Skype – video chat w/donors, potential volunteers/members that you can’t visit in personYouTube – video, also great for search - Hannah
Don’t neglect your competition- Sara
Have you done your keyword research- Sara
Discuss the difference in platforms and how your audience wants to hear from you so you know when to push out contentSpeak to niche social networks with similar content guidelinesUpdates within org – closings for weather, staff changes(EXAMPLES)-Sara
Probably ask questions to audience (if we run short on time)Discuss long-term projects (united way thermometer drive)(EXAMPLES)Blogs are for your more lengthy discussionTwitter is 140 characters Facebook is this-Sara
-Sara(EXAMPLES)Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. Discuss DM campaigns, ettiquette for asking ppl to do thing for youInviting influencers to spread your message for youEx. Per interactionCustomer service – “people asking what your hours are, what your website is, how they can find you offline”Engaging with followers – “find things that you have in common with your fan base, or potential followers – don’t just follow them, talk to them”Responding to positive/ negative feedback – “thank or RT positive feedback, discuss negative feedback as potential to engage” -lets people know you do respond to feedback so they are more apt to engage with you; take it offline – give them your email/number for taking the conversation off FB/TWResponse time frame – utilize team members, find out how to fit within the plan
“don’t stretch the truth”“we don’t suggest airing your dirty laundry over the internet…”If things aren’t 100% positive, you don’t have to pretend-Hannah
Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.We’ll provide the toolsIs your content engaging? Is your content just updates about your brand?Blogs – comments could be a indicator of how well your content is reaching your fans-Hannah
Screen shots of analytics on different sites – do we need to categorize these How do we measure web analyticsLink analytics – see who is clicking on your linksEngagement – how much feedback are you giving/getting from your audience- Hannah
HannahRelate success of your social media by analyzing site visits through google analyticsMakes it easy - emphasizeAll in one placeGraphs!
HannahExport it, does it all for your right through facebookCan see your how many likes you are getting, how many people are viewing your posts, what content they like moreAll right there for you, no need to manually write things down
Sprout Social – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
What we will talk aboutSaraAdd photo
Sara
Tweetdeck – combines your facebook news feed and - Sara
(EXAMPLES)SAVI conference – engaged sponsorsSpirit and Place Festival – engage partnersGot too many departments/people and you can’t possibly know everything about everything all the time? Find a staff member in each department and create a social media team (Sara speak to ESC)Ask if anyone is currently utilizing a similar plan (staff, volunteers and interns, boards, etc)Stress importance of training and a policy across the board, no matter who is participatingHannah
ScreenshotHow far to schedule things in advance, check-in in case something happens (IN State Fair Example)Hootsuite can email you prior to every scheduled tweet going out Hannah
SaraHow the numbers are helping you reach your goal
![Why social media for your nonprofit? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)