Burst Marketing's Braden Russom (@BradenRussom) takes us through the 4-and-a-half traits of successful web marketing campaigns.
You'll learn how Burst Marketing looks at web campaigns, and how to evaluate your own marketing efforts against a successful template.
12. Audience Decision Matrix Target What do we want Main Decision Maker Influencers Approach Telecoms RBOC Cable/Broadcast Join the community Opt in to communications Attend virtual and/or live events Senior Executive (grants “hunting license”) Project Engineers (can award project in their purview) Project Engineers (can refer to senior exec and/or to procurement) Procurement Departments (Approves or disapproves Vendor Status) Online PM/Engineer’s Community Ongoing communication – integrating traditional direct mail, public relations, and trade show with Web tactics including SEM, Webinars, Extensive content, Video, Case Studies, and interest forums M&E Consultants Join the community Opt in to communications Attend virtual and/or live events Senior Exec Project Manager M&E Project Manager Client Project Engineer Online PM/Engineer’s Community Ongoing communication – integrating traditional direct mail, public relations, and trade show with Existing Clients Referral to other internal Project Management / Engineers Consideration for more work Primary client Relationship contacts Supervisor/Execs, Other internal colleagues, procurement Client Marketing Process
