Burst Marketing's Braden Russom (@BradenRussom) takes us through the 4-and-a-half traits of successful web marketing campaigns. You'll learn how Burst Marketing looks at web campaigns, and how to evaluate your own marketing efforts against a successful template.

1. The 4 and 1/2 Traits of Successful Web Marketing Successful Web Marketing

2. Strategic

3. Results-Driven

4. Measurable

5. Flexible

6. Repeatable

7. 1. Strategic

9. Flat. Frowny. Pink Slip. #Fail

10. No Strategy, No Results

12. Audience Decision Matrix Target What do we want Main Decision Maker Influencers Approach Telecoms RBOC Cable/Broadcast Join the community Opt in to communications Attend virtual and/or live events Senior Executive (grants “hunting license”) Project Engineers (can award project in their purview) Project Engineers (can refer to senior exec and/or to procurement) Procurement Departments (Approves or disapproves Vendor Status) Online PM/Engineer’s Community Ongoing communication – integrating traditional direct mail, public relations, and trade show with Web tactics including SEM, Webinars, Extensive content, Video, Case Studies, and interest forums M&E Consultants Join the community Opt in to communications Attend virtual and/or live events Senior Exec Project Manager M&E Project Manager Client Project Engineer Online PM/Engineer’s Community Ongoing communication – integrating traditional direct mail, public relations, and trade show with Existing Clients Referral to other internal Project Management / Engineers Consideration for more work Primary client Relationship contacts Supervisor/Execs, Other internal colleagues, procurement Client Marketing Process

13. 2. Results-Driven

17. 3. Measurable

18. Did You Succeed?

19. 4. Flexible

21. 4 1/2. Repeatable

22. The Buying Curve

24. The Marketing Machine

25. ¿preguntas?