Starting a new category of spend, whether an experienced practitioner or a newcomer to the profession, can be a daunting prospect. However the process is remarkably similar regardless of the specific category. This briefing will lay out a plan of approach for taking on a new category, or starting out on Category Management for the first time.

1. TRAINING EVENT: Taking on a New Category – February 2012

2. Taking on a New Category - Overview
 This course will detail critical steps such as:
• Where to start
• Identifying stakeholders
• Analysing the market
• Developing a category plan

3. Summary & Aim
Starting to manage a new category of spend, whether an
experienced practitioner or a newcomer to the profession, can
be a daunting prospect. However the process is remarkably
similar regardless of the specific category.
This briefing will lay out a plan of approach for taking on a new
category, or starting out on Category Management for the first
time.

4. Where to start:
• Understanding the spend in the category
• Understanding the strategic importance of the
category to the business
• Defining a set of achievable deliverables

5. Identifying the Stakeholders:
• Who holds the budget and what are their objectives
for the spend in question?
• Who holds decision making authority?
• What are their requirements for the category?

6. Analysing the Market:
• Is the market competitive?
• Does the company behave in anyway to reduce the
market’s inherent competitiveness? Who is the
incumbent and what incentives might they have to
work with you?
• Who do your competitors buy from, who does
everyone else buy from.

7. Developing a Category Plan:
• What are the key elements to consider in a
Category Plan, and who best to deliver and
implement it?

8. Agenda:
11.00 – 11.30 Coffee & Welcome
11.30 – 12.30 Expert Briefing Session
12.30 – 13.30 Lunch & Breakout Sessions
13.30 – 13.45 Q&A
13.45 – 14.00 Briefing Summary
14.00 – 14.30 Networking & close

9. To book a place on this course please visit:
TAKING ON A NEW CATEGORY BOOKING

10. Contact Us
1st Floor, 85 London Wall
London EC2M 7AD
+44 (0)20 7796 4170
For more information on BravoSolution,
the spend analysis and strategic sourcing company,
visit www.bravosolution.com