Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz Ignite Talk 2015 at IBM Interconnect Las Vegas Feb 23, 2015 My Voice, My Pictures, My Tweets, My Personal Brand Story How Storytelling Leveraging Twitter Can Change The World! 1. Sharing Your Story in 140 Characters! by @iSocialFanz 2. Everyone has a story to tell a. You're born with it… 3. Your story starts with finding your voice & embracing who you are! a. “Nobody Can Tell Your Story, Share Your Passion & Explain Your Purpose Like YOU!” 4. Social Media Won’t Replace a handshake but social will provide you more handshakes and even change the 1st meeting from a handshake to a hug! 5. Be Easy to Be Found a. People Follow YOU for YOU! 6. Engagement matters a. Think 2 Way Conversations not 1 Way Communication! 7. Every digital action you take is a paragraph in your story! 8. Share what you Find Valuable a. Instead of what you think others will like 9. We > Me 10. Celebrate others and help them achieve their goals! a. “Treat Every Tweet as Conversation in Public, That Anyone Can Add Too, Share or Learn From!” 11. Don’t Tweet What You're not ok with your mom seeing! 12. Stand out from the crowd a. Visuals, Audio and Video allow you to expand beyond the 140 characters 13. Focus On your current followers not gaining new ones or worrying about those who unfollow you! a. All you need is one follower to make a difference! 14. Stay True To Your Brand! 15. Embrace the power of Twitter Communities a. Leverage the Power of Hashtags b. Monitor & Engage Live Event Hashtags c. Participate in Weekly Twitter Chats 16. Leverage tools to scale a. Automation Doesn’t = Easy Button but will give you more time to actively engage 17. A Tweet Today is Better than a Perfected Tweet Tomorrow (Embrace A/B Testing on Twitter) a. Tweak - Test - Tweak Again - Tweet - Repeat 18. #ShowUcare a. Nobody will ever say you help too much or provide too much value! 19. BE YOURSELF a. If You Suck Offline, You’ll Probably Suck Online! So Don’t Suck! 20. 140 Characters Might Seem Like A Limitation But One Tweet, Can Create That One Conversation That Will Lead To That One Relationship, That Will Change The World

1. S H A R I N G Y O U R S T O R Y I N 1 4 0
C H A R A C T E R S
@ I S O C I A L F A N Z
Brian Fanzo - Ignite Talk 2015
My Voice, My Pictures, My Tweets, My Personal Brand Story
How Storytelling Leveraging Twitter Can Change The World!

2. E V E R Y O N E H A S A S T O R Y T O
T E L L Y O U ' R E B O R N W I T H I T …
@iSocialFanz #ShowUcare

3. Y O U R S T O R Y S T A R T S W I T H F I N D I N G Y O U R
V O I C E & E M B R A C I N G W H O Y O U A R E !
@iSocialFanz #ShowUcare

4. @ I S O C I A L F A N Z
“Nobody Can Tell Your Story, Share Your Passion & Explain Your Purpose Like
YOU!”
@iSocialFanz #ShowUcare

5. S O C I A L M E D I A W O N ’ T R E P L A C E A H A N D S H A K E B U T
S O C I A L W I L L P R O V I D E Y O U M O R E H A N D S H A K E S A N D
E V E N C H A N G E T H E 1 S T M E E T I N G F R O M A H A N D S H A K E
T O A H U G !
@iSocialFanz #ShowUcare

6. B E E A S Y T O B E F O U N D
People Follow YOU for YOU!

7. Every digital action you
take is a paragraph in
your story!

8. E N G A G E M E N T M A T T E R S
Think
2 Way Conversations
not
1 Way Communication!
@iSocialFanz #ShowUcare

9. S H A R E W H A T Y O U F I N D
V A L U A B L E
I N S T E A D O F W H A T Y O U T H I N K O T H E R S W I L L L I K E

10. W E > M E
C E L E B R A T E O T H E R S A N D H E L P T H E M A C H I E V E T H E I R G O A L S !
@iSocialFanz #ShowUcare

11. “Treat Every Tweet as Conversation in Public,
That Anyone Can Add Too, Share or Learn From!”
@iSocialFanz #ShowUcare
D O N ’ T T W E E T W H A T Y O U R N O T O K W I T H Y O U R M O M S E E I N G !

12. S T A N D O U T F R O M T H E C R O W D
V I S U A L S , A U D I O A N D V I D E O A L L O W Y O U T O E X P A N D B E Y O N D T H E 1 4 0 C H A R A C T E R S
@iSocialFanz #ShowUcare

13. Build Relationships Online & Offline
@iSocialFanz #ShowUcare

14. F O C U S O N Y O U R C U R R E N T F O L L O W E R S N O T G A I N I N G
N E W O N E S O R W O R R Y I N G A B O U T T H O S E W H O U N F O L L O W
Y O U !
A L L Y O U N E E D I S O N E F O L L O W E R T O M A K E A D I F F E R E N C E !
@iSocialFanz #ShowUcare

15. E M B R A C E T H E P O W E R
O F T W I T T E R
C O M M U N I T I E S
Leverage the Power of Hashtags
Monitor & Engage Live Event Hashtags
Participate in Weekly Twitter Chats
@iSocialFanz #ShowUcare

16. L E V E R A G E T O O L S T O S C A L E
A U T O M A T I O N D O E S N ’ T = E A S Y B U T T O N
G I V I N G Y O U M O R E T I M E T O A C T I V E L Y E N G A G E
@iSocialFanz #ShowUcare

17. T W E A K - T E S T - T W E A K A G A I N - T W E E T - R E P E A T
A Tweet Today is Better than a Perfected Tweet Tomorrow
@iSocialFanz #ShowUcare

18. # S H O W U C A R E
N O B O D Y W I L L E V E R S A Y Y O U H E L P T O O M U C H O R P R O V I D E T O O M U C H V A L U E !
@iSocialFanz #ShowUcare

19. B E
Y O U R S E L F
W H A T M A T T E R S M O S T
@iSocialFanz #ShowUcare
If You Suck Offline,
You’ll Probably Suck
Online!
So Don’t Suck!
So
You

20. @ I S O C I A L F A N Z
140 Characters Might Seem Like A Limitation But
One Tweet, Can Create That One Conversation That Will
Lead To That One Relationship, That Will Change The World!