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© BRIDGEi2i Analytics Solutions
Customer Case Study
Information Insight Impact
BRIDGEi2i helps a Global Logistic market leader in their process of building a Best in Class key
account management organization.
Business Challenge
The Client is a global market leader in Logistic. The Client wanted to develop a best in class key account management
organization. As a part of the process they wanted to identify the most effective account management organizational
structure.
BRIDGEi2i Solution
Two pronged approach involving a competitive analysis to identify threats and best practice analysis to identify the
most effective organizational structure for account management team.
Competitive Analysis
 Analyze competitor’s account management structure –
o Revenue mix
o Org - Vertical/Regional focus
o Route to market strategy – partner ecosystem
o Brand positioning, marketing investments, developing
thought leadership
Industry Best Practices
 Identify companies which are best in class in the area of account
management – based on industry awards, revenue growth and analyst
reviews
 Analyze their account management org structure and best practices
followed
Client SWOT
 Identify companies which are best in class in the area of account
management – based on industry awards, revenue growth and analyst
reviews
 Analyze their account management org structure and best practices
followed
Business Impact
Insights and recommendations helped the client identify the most effective account management organizational
structure for their business.
About BRIDGEi2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.

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BRIDGEi2i Case Study - Competitive Analysis for Key Account Management

  • 1. For more details contact us: enquiries@bridgei2i.com © BRIDGEi2i Analytics Solutions Customer Case Study Information Insight Impact BRIDGEi2i helps a Global Logistic market leader in their process of building a Best in Class key account management organization. Business Challenge The Client is a global market leader in Logistic. The Client wanted to develop a best in class key account management organization. As a part of the process they wanted to identify the most effective account management organizational structure. BRIDGEi2i Solution Two pronged approach involving a competitive analysis to identify threats and best practice analysis to identify the most effective organizational structure for account management team. Competitive Analysis  Analyze competitor’s account management structure – o Revenue mix o Org - Vertical/Regional focus o Route to market strategy – partner ecosystem o Brand positioning, marketing investments, developing thought leadership Industry Best Practices  Identify companies which are best in class in the area of account management – based on industry awards, revenue growth and analyst reviews  Analyze their account management org structure and best practices followed Client SWOT  Identify companies which are best in class in the area of account management – based on industry awards, revenue growth and analyst reviews  Analyze their account management org structure and best practices followed Business Impact Insights and recommendations helped the client identify the most effective account management organizational structure for their business. About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.