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Social media prism 4.27.11

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Bridgett Piernik-Yoder
Bridgett Piernik-Yoder

Examples of use of social media at health scoence education instituitons

EducaciónTecnología
1 de 20
Social Media in Health Sciences Education
Social Media • Dissemination  Content creation • Local  global • Monologue  Dialogue • Passive  active http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
Goal Examine the use of social media in health sciences education Tools Management
Purpose Information Sharing Building Collaboration relationships Communication
Multidirectional Communication Community Patients Institution Colleagues Alumni Faculty Students Peers (potential & current)
Social Media Tools • Social networks – Facebook – Ning – Yammer – LinkedIn • Publishing platforms – Twitter – iTunesU – Blogging tools • Media content – You Tube – Vimeo – Flickr – Slideshare • Collaboration – Google Wave
Use of Facebook Communicate news and events for institutions and departments
Use of Twitter Drive content regarding faculty and staff, students, patients, research, news, and events
Blogs Use of blogs • “Insider” perspective • Create forum for interaction • Address current issues • Specific topics
Use of You Tube Share patient success stories, interviews, student activities, and special events
iTunesU
Use of flickr Share photos of events and activities
Student Participation Hopkins Interactive • “Open, uncensored information about • student life” • Student blogs • Twitter • YouTube • iphone App http://www.hopkins-interactive.com/
Social Media Management • Matching the tool to the purpose • Part of a larger communication/media strategy – SM Manager - UTMB – Single landing page for SM resources
Landing Pages
Teaching and Learning • Information on use more disperse • Evidence of – Facebook for class pages – YouTube for clinical examples – Google wave for collaboration
Concerns • HIPAA • Negative experiences – patients, students, faculty & staff • Solution – SM is an extension of communication policy
Ongoing Opportunities • Use in academic health centers • Managing content • Creating dialogue – Comments, questions – Replies, Retweets
Summary Effectiveness increased by • Variety of tools • Tools match the purpose • Management approach • Ability to facilitate dialogue

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Social media prism 4.27.11

  • 1. Social Media in Health Sciences Education
  • 2. Social Media • Dissemination  Content creation • Local  global • Monologue  Dialogue • Passive  active http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
  • 3. Goal Examine the use of social media in health sciences education Tools Management
  • 4. Purpose Information Sharing Building Collaboration relationships Communication
  • 5. Multidirectional Communication Community Patients Institution Colleagues Alumni Faculty Students Peers (potential & current)
  • 6. Social Media Tools • Social networks – Facebook – Ning – Yammer – LinkedIn • Publishing platforms – Twitter – iTunesU – Blogging tools • Media content – You Tube – Vimeo – Flickr – Slideshare • Collaboration – Google Wave
  • 7. Use of Facebook Communicate news and events for institutions and departments
  • 8. Use of Twitter Drive content regarding faculty and staff, students, patients, research, news, and events
  • 9.
  • 10. Blogs Use of blogs • “Insider” perspective • Create forum for interaction • Address current issues • Specific topics
  • 11. Use of You Tube Share patient success stories, interviews, student activities, and special events
  • 13. Use of flickr Share photos of events and activities
  • 14. Student Participation Hopkins Interactive • “Open, uncensored information about • student life” • Student blogs • Twitter • YouTube • iphone App http://www.hopkins-interactive.com/
  • 15. Social Media Management • Matching the tool to the purpose • Part of a larger communication/media strategy – SM Manager - UTMB – Single landing page for SM resources
  • 17. Teaching and Learning • Information on use more disperse • Evidence of – Facebook for class pages – YouTube for clinical examples – Google wave for collaboration
  • 18. Concerns • HIPAA • Negative experiences – patients, students, faculty & staff • Solution – SM is an extension of communication policy
  • 19. Ongoing Opportunities • Use in academic health centers • Managing content • Creating dialogue – Comments, questions – Replies, Retweets
  • 20. Summary Effectiveness increased by • Variety of tools • Tools match the purpose • Management approach • Ability to facilitate dialogue