In this Slideshare, I will be discussing several statistics behind the success of Pinterest and how you can use the platform to improve your brands social media presence.

1. By: Brittany Gosnell
How Your Business Can Use
Pinterest

2. By now, we are all well aware that social media has the ability to take
your business to the next level. If you take a look at any social media
platforms you will not only find ads aimed to sell their product to users,
you will also find that brands have their own presence on several
different social platforms.
With new platforms being developed all the time, how do you know if
they will work for your business? What is the value of this platform?
In this presentation, I will be digging deeper into the finer points of
Pinterest and sharing my finding with you.

3. Pinterest: What is the Value Proposition?
As previously mentioned, it’s important to discover what sets different social
platforms apart and what makes them right for your business.
Pinterest is a perfect example of a platform that is significantly different from the
rest. Its value proposition is that it’s a social sharing platform that allows users to
share content with others and to organize and segment different posts from around
the platform and the internet.
The value of Pinterest is in its ability to both organize content and to share it.

4. Pinterest: Who’s Using It?
Source: Pew Research Center
Discovering who uses the platform is the second
question you should be asking yourself. If your
customer base isn’t using a platform like Pinterest, it’s
likely that you will want to look into your different
options.
According to a study performed by Ahalogy which
focused on the United States, male users are starting
to increase, although Pinterest is still largely
dominated by women, who make up 82% of Pinterest
users.
Out of both male and female users, most are
between the ages of 30-34 and tend to be single
(33%).
It is also Important to note that male and female
users behave differently on the platform. For
instance, men are more likely to purchase an item
that they have previously pinned.
"2015 PINTEREST MEDIA CONSUMPTION STUDY.” Ahalogy, 2015. Web. 15 Oct. 2015. https://www.ahalogy.com/blog/2015-pinterest-media-consumption-study

5. Pinterest: Who’s Using It?
If you’re looking for Canadian
statistics, they are much the same as
our American neighbors. Ahalogy
states that Canadian women make up
78% of all Canadian user.
Canadians are also similar in age to
American users, 77% are under the
age of 44.
31% of Canadians on Pinterest are
single and 53% don’t have children.
Source: Global News
"2015 PINTEREST MEDIA CONSUMPTION STUDY.” Ahalogy, 2015. Web. 15 Oct. 2015. https://www.ahalogy.com/blog/2015-pinterest-media-consumption-
study
Canadians are also frequent users of the site with 50% of users checking in
on Pinterest at least 2-3 times a week and 52% spend more then 20
minutes browsing or pinning on the site.

6. What Pinterest Can Do For Your Brand!
Recently, Millward Brown Digital
teamed up with Pinterest to ask users
some questions about the items they
pin.Out of the users who responded to
the survey, they found that 93% of
active users plan to purchase items that
they have pinned.
Ahalogy also found some interesting
information linked to users and
shopping, noting that 67% of users
consider the items they’ve pinned when
shopping online.
"Pinterest and the Power of Future Intent.” Millward Brown Digital, n.d. Web. 15 Oct. 2015.
"2015 PINTEREST MEDIA CONSUMPTION STUDY.” Ahalogy, 2015. Web. 15 Oct. 2015. https://www.ahalogy.com/blog/2015-pinterest-media-consumption-study
Source: Millward Brown Digital
While sales are in many cases the main objective for businesses on social media,
Pinterest offers brands the additional possibility to help develop a loyal following and
customer base. By taking a quick look through Pinterest, you can clearly see that in
many ways, the platform is used to educate its users. This can come in the form of
recipes, tutorials, infographics or outfit suggestions.
By providing users with quality, sharable content, brand can develop a devout user
base who are sure to follow and re-pinning brand produced content.

7. Dates and Times: When To Post On Pinterest
Source: Social Fresh
Now that you know what your business can
achieve with its Pinterest platform, it’s time to
talk about the optimal times to post.
According to Quick Sprout, The best days to
post are Saturdays between 2-4am and 8-
11pm. On weekdays, you should stick to
posting between 2-4pm and 8pm-1am.
Although it is important to know what hours
you should be posting, it’s also important to
keep in mind upcoming seasons and holidays
throughout the year.
This is important when using a platform like
Pinterest because users are interested in
seasonal and holiday specific content like:
recipes, DIYs and gift ideas.
Neil Patel. "What Are The Best Times to Post on Social Media.” Quick Sprout.

8. Pinterest: How to Measure Your Success
If you’re still unsure of how Pinterest can fit into your social media presence, there are a
number of ways to monitor the success of your brand using metrics such as: most clicked
content, re-pinned content or traffic from Pinterest to your website.
One way of monitoring this information is through the Analytics tool that is made available
for business accounts on Pinterest. With this free tool, you are able to monitor all aspects
of your account.
In their extensive study of Pinterest, Ahalogy found that
users not only respond to branded content, but in many
cases, they prefer it to content shared by celebrities.
They found that 1/3 of users currently follow brands and
83% were in favor of following their favorite brand over a
celebrity. Source: Social Media Examiner
Although there are limited metrics available to define the success of Pinterest as a
platform, it’s easy to see via the many statistics I’ve provided so far, Pinterest has a loyal
user base that frequents the platform often, is actively pinning and is open to digesting
branded content. Many users intend to purchase the items they have pinned and there
are a number of brands who currently use Pinterest to successfully meet their business
objectives, while also building a brand culture and a loyal community.
"2015 PINTEREST MEDIA CONSUMPTION STUDY.” Ahalogy, 2015. Web. 15 Oct. 2015. https://www.ahalogy.com/blog/2015-pinterest-media-consumption-
study

9. Pinterest: B2B OR B2C?
If you’ve had the chance to browse through Pinterest, you will
quickly realize that it’s built for users.
The platform is filled with rich media, images, infographics
and very limited text. The whole concept behind Pinterest is
to help users organize their favorite pieces from around the
internet and to share it with each other.
Businesses should be using Pinterest in a way that gives
back to their audience through quality content that is helpful
and educates their users on the many different possibilities
that their product provides. This content is typically best
suited for Business to Consumer organizations.
Source: Pixabay

10. How Kraft Uses Pinterest
Source: Kraft’s Pinterest

11. How Kraft Uses PinterestKraft Pinterest Account:
Boards: 72
Pins: 17.3K
Followers: 279.2K
Kraft uses Pinterest mainly as a way to promote
their products through pinable recipes. One of the
ways they provide quality content is through the
use of seasonal dishes and recipes for a number of
different holidays. They even capitalize on
significant days of the year for sports fans with
Tailgate specific recipes. Milestones like Birthdays,
Weddings and Baby Showers are also given their
own boards.
Not only does Kraft organize their content in an
approachable way, they also provide recipes that
are generally quick and easy to prepare.
Kraft is featured on Pinterets “Success Stories”,
where they talk more about the approach they use
on the platform. Source: Kraft’s Pinterest
"Case Study: | Pinterest for Business.”Kraft. Pinterest.

12. The Cost Associated With Pinterest
Pinterest is free for both personal and business accounts, but that
doesn’t mean there is no cost involved with registering your business
and creating a strong presence.
Firstly, you will have to set up the account on your own or pay someone
to do it for you.
One of the most important costs to keep in mind is content creation. You
will need quality content to share with your followers, so it’s a good idea
to take stock of the possible content ideas you have, as well as any
images or content you have ready to use.
Another expense to keep in mind is platform management. Now that
you have your business on Pinterest, who is going to upload content,
organize your pins, grow your audience? You will need to decide if you
will be managing the account yourself or finding someone to help you.
These expenses can range from a one time fee to monthly payments,
depending on your business needs.
All these aspects of running a successful Pinterest account will cost you
and you will have to decide the best course of action for your business.

13. Helpful Information
If you’re looking for more in depth information in regards
to Pinterest and you are looking to become active as a
business on Pinterest, I would recommend checking out:
“Pinterest for Business: Everything You Need to Know” -
Business News Daily.

14. Sources
2015 PINTEREST MEDIA CONSUMPTION STUDY. Ahalogy..
https://www.ahalogy.com/blog/2015-pinterest-media-consumption-study
Pinterest and the Power of Future Intent. Millward Brown Digital.
What Are The Best Times to Post on Social Media. Quick Sprout
Case Study: | Pinterest for Business.Kraft. Pinterest.
Pinterest for Business: Everything You Need to Know -Business News Daily.