Social summer 3 what has google ever done for pr

•Descargar como PPT, PDF•

1 recomendación•309 vistas

Chartered Institute of Public Relations

Tecnología Empresariales

ec em n
sh r a
W a hs
ht a ee d n
vr o e
f P?
o R
r

T us a, 3dM y 0 2
hr y r a 2 1
d

Pee t : A de Bu e m h
rsne n rw rc S it
r

“Data beats opinion”

PR too often driven by untested assumptions and
wonky metrics

Google aims high. Nothing is impossible.

Google has a “culture of failure”

A database of intentions

Doubleclick Ad Planner
Google Trends and Insights
Google Keyword Tool
Google Analytics

PR’s marriage
problem: solving
attribution

Isolate sources: down to level
of individual coverage!

Better still: relate it to
specific goals

Old vs new

Old: Our PR activity created x number of OTS
(opportunities to see)New: our PR activity assisted
£xxx sales - directly and indirectly. Explicit ROI.

NEXT SOCIAL SUMMER SESSIONS

• Integrating Traditional and Social Media – 10
May
• Real Time Public Relations – 15 May
• The Future of Broadcast – 24 May
http://www.cipr.co.uk/content/eventsawards/social-sum

Más contenido relacionado

Destacado

Account Management TipsChartered Institute of Public Relations

Freshly Squeezed - Low budget - High impactChartered Institute of Public Relations

Viral PR - The secretsChartered Institute of Public Relations

CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...Chartered Institute of Public Relations

Share this presentation mark loweChartered Institute of Public Relations

Market Research Online - Francesco D'OrazioChartered Institute of Public Relations

CIPR Social Summer - 'Comms in Tight Times' Nick Jones, COIChartered Institute of Public Relations

Destacado (7)

Account Management Tips

Freshly Squeezed - Low budget - High impact

Viral PR - The secrets

CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...

Share this presentation mark lowe

Market Research Online - Francesco D'Orazio

CIPR Social Summer - 'Comms in Tight Times' Nick Jones, COI

Similar a Social summer 3 what has google ever done for pr

Challenges for PR in the Real Time WebMauro Turcatti

Content Marketing Whitepaper-2jonobermeyer

Como transformar servidores em cientistas de dados e diminuir a distância ent...Rommel Carvalho

Joanna Lord - How to Operationalize Growth & Drive RevenueTuring Fest

What Big Data Means for PR and Why It Matters to UsMSL

Does big data = big insights?Colin Strong

Big Data and the Social SciencesAbe Usher

Digital Marketing Masterclass TIAS Executive Master Marketingrobineffing

Big Data, Big ResponsibilitiesStephen Loudermilk

Google Analytics & Public RelationsCIPR_Scotland

oneQube [AMP] Cloud-Based Digital Audience Management PlatformoneQube

Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser

Knowledge management analytics used by starbucksSiteshUpadhyay

Combining Art & Science in Modern MarketingScott Brinker

The Future of NSCS Social MediaLeah Schklar

Monitoring, Management & Promise of Social CRMTodd Van Hoosear

Content strategy roadmap - ASAE Tech2015Hilary Marsh, Content Company, Inc.

Build Your Own Content Strategy RoadmapDistilled Logic

Numbers Are Our FriendsJulie Strothman

Custom event prospecting: Winning with Targeting in the Data Gold RushGabe Kwakyi

Similar a Social summer 3 what has google ever done for pr (20)

Challenges for PR in the Real Time Web

Content Marketing Whitepaper-2

Como transformar servidores em cientistas de dados e diminuir a distância ent...

Joanna Lord - How to Operationalize Growth & Drive Revenue

What Big Data Means for PR and Why It Matters to Us

Does big data = big insights?

Big Data and the Social Sciences

Digital Marketing Masterclass TIAS Executive Master Marketing

Big Data, Big Responsibilities

Google Analytics & Public Relations

oneQube [AMP] Cloud-Based Digital Audience Management Platform

Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...

Knowledge management analytics used by starbucks

Combining Art & Science in Modern Marketing

The Future of NSCS Social Media

Monitoring, Management & Promise of Social CRM

Content strategy roadmap - ASAE Tech2015

Build Your Own Content Strategy Roadmap

Numbers Are Our Friends

Custom event prospecting: Winning with Targeting in the Data Gold Rush

Más de Chartered Institute of Public Relations

AI tools and the impact on public relations practiceChartered Institute of Public Relations

Levelling Up Public RelationsChartered Institute of Public Relations

IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...Chartered Institute of Public Relations

Mental Wellbeing in Public Relations 2022.pdfChartered Institute of Public Relations

CIPR Inside; Line Manager Comms ReportChartered Institute of Public Relations

CIPR State of the Profession 2022Chartered Institute of Public Relations

CIPR Professional Lobbying BookletChartered Institute of Public Relations

Value of Chartership (CIPR and CIM)Chartered Institute of Public Relations

Communicating in a CrisisChartered Institute of Public Relations

CIPR AI and Big Data Readiness ReportChartered Institute of Public Relations

CIPR IOIC Helping Organisations When They Need to Communicate SuicideChartered Institute of Public Relations

CIPR PRCA Workplace Mental Wellbeing Audit 2021Chartered Institute of Public Relations

CIPR PR in a PandemicChartered Institute of Public Relations

CIPR Annual Report 2020Chartered Institute of Public Relations

Wikipedia Best Practice Guidance For Public Relations Professionals - version...Chartered Institute of Public Relations

CIPR - Comms Pro to CEOChartered Institute of Public Relations

CIPR - Brexit a practical guideChartered Institute of Public Relations

CIPR Annual Report 2019Chartered Institute of Public Relations

CIPR AI in PR ethics guideChartered Institute of Public Relations

CIPR State of the Profession 2020Chartered Institute of Public Relations

Más de Chartered Institute of Public Relations (20)

AI tools and the impact on public relations practice

Levelling Up Public Relations

IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...

Mental Wellbeing in Public Relations 2022.pdf

CIPR Inside; Line Manager Comms Report

CIPR State of the Profession 2022

CIPR Professional Lobbying Booklet

Value of Chartership (CIPR and CIM)

Communicating in a Crisis

CIPR AI and Big Data Readiness Report

CIPR IOIC Helping Organisations When They Need to Communicate Suicide

CIPR PRCA Workplace Mental Wellbeing Audit 2021

CIPR PR in a Pandemic

CIPR Annual Report 2020

Wikipedia Best Practice Guidance For Public Relations Professionals - version...

CIPR - Comms Pro to CEO

CIPR - Brexit a practical guide

CIPR Annual Report 2019

CIPR AI in PR ethics guide

CIPR State of the Profession 2020

Último

Manulife - Insurer Innovation Award 2024The Digital Insurer

HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics

Real Time Object Detection Using Open CVKhem

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Apidays New York 2024 - The value of a flexible API Management solution for O...apidays

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous

A Year of the Servo Reboot: Where Are We Now?Igalia

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays

Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra

Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays

Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Social summer 3 what has google ever done for pr

1. ec em n sh r a W a hs ht a ee d n vr o e f P? o R r T us a, 3dM y 0 2 hr y r a 2 1 d Pee t : A de Bu e m h rsne n rw rc S it r

4. “Data beats opinion” PR too often driven by untested assumptions and wonky metrics Google aims high. Nothing is impossible. Google has a “culture of failure”

5. A database of intentions Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google Analytics

10.

11. Google Analytics is a free data....

12. Data puking!

13. PR’s marriage problem: solving attribution

14.

15.

16.

17.

18.

19. Some more things to consider

20. Visitor flow analysis

21. Isolate sources: down to level of individual coverage!

22. Better still: relate it to specific goals

23.

24.

25. Real time analysis

26. Old vs new Old: Our PR activity created x number of OTS (opportunities to see)New: our PR activity assisted £xxx sales - directly and indirectly. Explicit ROI.

27.

28. NEXT SOCIAL SUMMER SESSIONS • Integrating Traditional and Social Media – 10 May • Real Time Public Relations – 15 May • The Future of Broadcast – 24 May http://www.cipr.co.uk/content/eventsawards/social-sum

Social summer 3 what has google ever done for pr

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (7)

Similar a Social summer 3 what has google ever done for pr

Similar a Social summer 3 what has google ever done for pr (20)

Más de Chartered Institute of Public Relations

Más de Chartered Institute of Public Relations (20)

Último

Último (20)

Social summer 3 what has google ever done for pr