We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload. Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer. So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base? The answer is content marketing. More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve. At the Content Marketing Master Class, you’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.

3. Product&:Launch&
Cross&The&Threshold&
&
Act&1
Establishing&Hero
Editorial&Velocity&
&
&
Focus&on& customer&
pain .&What&the&ordinary&
world&is&dealing&with
&
But&There s&A&New&Way…&
&
Month&1&&&& Month&2&
Month&3&
&
&
&
&
Month&6&
Month&7&
Act&2
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&
The&New&Way.
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pracCces .&&&
&
&
&
&
Introduce&Social&Web
ConversaCon&–&Challenge
the&status&quo.&We re
facing&the&challenges&
Month&4&
Month&5&
&
Act&3
Victory&L
The&New&
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&
We re&here.
Success.&&We ve&
met&the&
challenge.&Case&
studies,&
interviews&
&
&
&

4. Cross&The&Threshold&
Finale&
Editorial&Velocity&
PHASE&1&
“Move&to&&
Extraordinary”&
$
Focus$on$“controversy”.$
How$can$we$get$
conversa>on$going.$$Pull$
“experts”$into$our$story.$
$
Not$targe>ng$primary$
audience$yet$
$
Personal$Stories$&
Month&1&&&& Month&2&
PHASE&2&
“Lead&Follow&or&Get&out&of&
the&Way”&
&
Ask$for$conversion$of$“experts”$
–$assign$
badges$or$points$
$
Now$introduce$content$to$
Primary$targets$with$emo>onal$
stories.$
$
Call$to$“arms”$tools$
Month&3&
Month&4&
Month&5&
PHASE&3&
“The&Con>nuing&
Story”!
$
“Introduce$NFPA$Tools$
Badges$for$Influencers$
New$collabora>on$for$new$
involvement.$
$
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to$Poli>cians$and$
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6. Take your “pitch idea” and start your
story map. What does it look like?
!
Identify phases, rollout among channels
and identify the metrics for success.
!
It becomes your pitch to the CEO for
taking your content marketing to the
next level.