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1.1 Tony Maas

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Canadian Water Summit June 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email_address] www.wwf.ca Water: Shared Risk, Shared Solutions
Shared Risk Opening the discussion space Physical risk – water supply and quality Regulatory risk – uncertainty Reputational risk – social license to operate Financial risk – threats to the bottom line Species risk - disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams Impacts of increasing water scarcity and deteriorating water quality on the communities we serve
Exposing invisible risk ,[object Object],[object Object],[object Object],[object Object]
Global to Local Connections UK Water Footprint ,[object Object]
Water Footprint in the Value Chain WWF & SAB Miller ,[object Object],[object Object],[object Object]
Water footprint in the Value Chain Energy Fertiliser/ pesticide Crop Growth (rainfed/ irrigated) Crop Cultivation Transport Energy Crop Imports Direct Water Use Crop Processing Energy Transport Packaging Raw Materials Waste Direct Water Use Brewing Transport Distribution Disposal Recycling Consumer
Taking it to the watershed scale
Taking Action on Water Risk Marks & Spencer ,[object Object]
Taking Action on Water Risk Marks & Spencer
Beyond Footprint Alliance for Water Stewardship (AWS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Footprint CEO Water Mandate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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1.1 Tony Maas

  • 1. Canadian Water Summit June 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email_address] www.wwf.ca Water: Shared Risk, Shared Solutions
  • 2. Shared Risk Opening the discussion space Physical risk – water supply and quality Regulatory risk – uncertainty Reputational risk – social license to operate Financial risk – threats to the bottom line Species risk - disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams Impacts of increasing water scarcity and deteriorating water quality on the communities we serve
  • 3.
  • 4.
  • 5.
  • 6. Water footprint in the Value Chain Energy Fertiliser/ pesticide Crop Growth (rainfed/ irrigated) Crop Cultivation Transport Energy Crop Imports Direct Water Use Crop Processing Energy Transport Packaging Raw Materials Waste Direct Water Use Brewing Transport Distribution Disposal Recycling Consumer
  • 7. Taking it to the watershed scale
  • 8.
  • 9. Taking Action on Water Risk Marks & Spencer
  • 10.
  • 11.
  • 12.