1. Canadian Water Summit June 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email_address] www.wwf.ca Water: Shared Risk, Shared Solutions

2. Shared Risk Opening the discussion space Physical risk – water supply and quality Regulatory risk – uncertainty Reputational risk – social license to operate Financial risk – threats to the bottom line Species risk - disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams Impacts of increasing water scarcity and deteriorating water quality on the communities we serve

6. Water footprint in the Value Chain Energy Fertiliser/ pesticide Crop Growth (rainfed/ irrigated) Crop Cultivation Transport Energy Crop Imports Direct Water Use Crop Processing Energy Transport Packaging Raw Materials Waste Direct Water Use Brewing Transport Distribution Disposal Recycling Consumer

7. Taking it to the watershed scale

9. Taking Action on Water Risk Marks & Spencer