1. TAKING IT TO THE
NEXT LEVEL
Global Hair and Fashion Group & Social Networking

3. Why Social Networking?
• According to the 2011 Social Media Marketing Industry
Report, 78% of marketers saw increased traffic after
they invested in social media.
• The businesses that do social media marketing well will
see even bigger wins as the gap between who “gets it”
and who doesn’t grows wider by the minute.

4. Advantages of Social Media
Marketing

5. Facebook
Articles/
Notes
Images/Prom
otion
Video

6. Twitter

7. YouTube
 Video marketing on the rise: A significant 77% of
marketers plan on increasing their use of YouTube and
video marketing, making it the top area marketers will
invest in.

8. Pinterest
And the newest, Pinterest,
which allows you to upload
video, images, and step by step
images.

9. Who needs social media?
 Any business people find by searching the Internet
 Any business whose credibility is verified by searching
the Internet
 Any business with a target market of people under the
age of 30
 Any business that is enhanced by “touchy-feely”
relationships
Hair Salons!

10. The number-one benefit of social media marketing is
standing out in an increasingly noisy world. A significant
88% of all marketers indicated that their social media
efforts have generated more exposure for their
businesses.

11.  It takes time to develop relationships that lead to actual
business. 72% of marketers who have been using
social media for more than 3 years report it had helped
them close business.
 The main financial cost of social media marketing is the
time it takes to gain success.
 However, a significant percentage of participants
strongly agreed that overall marketing costs dropped
when social media marketing was implemented.

12. Why together?
 Together we are Stronger
 We can build off each other’s strengths and content
 We are a greater force communicating as one
 Non competitive environment

13. What we will deliver to you
 A Variety of Content  Subjects
 Videos  Trend Reports
 Slideshows  How To’s
 Images  Behind The Scenes
 Text/Articles  Hair Collections
 Real Time Reactions
to Current Events
5 Times a week on a Daily basis

14. What we will need from you
 Your involvement to keep it relevant to your audience.
 Once a month we will send you a simple questionnaire
to answer questions on the topic at hand.
 Interaction to answer specific questions from your
followers or comment on trending news.
 Participation in creation of content to make it more
personal, such as taping a quick video introduction.
 The more you are involved the better and more
personalized the content!

15. Spread the Word!
 Integrate social media on your website with plugins and
icons.
 Run contests and promotions and offer rewards.
 Showcase your expertise. Drive traffic (and build a
reputation) by offering webinars and training programs,
interviewing experts and guest blogging, to name a
few.
 Promote your networks consistently. Add networks to
letterhead, email signatures and business cards.

16. Who will create it?
 Global Hair and Fashion Group will create various
content to be uploaded on your social networking sites.
 Global Hair and Fashion Group will post often on our
group Facebook page for all members to be able to
access and use.
 Items can also be emailed to be incorporated into your
already structured marketing calendar

17. What is the Bottom Line?
 As a Group, not only are you more powerful but the cost
is divided.
 Only $250 a month per salon. (other companies charge
$1300 a month just for Facebook)
 $250 a month – the cost of a haircut and a 2 process
color
 $8.33 a day to Make you Global!
 $3,000 a year, a lifetime investment that will pay
dividends for your company and Global Hair and Fashion
Group

18. And You Receive…
 Social media page setup posts, facilitation, and creation
including:
 Facebook, Twitter, LinkedIn, Pinterest, and YouTube
Channel
 Annual Social Media strategy with content direction and
facilitation
 Monthly analysis of strategies and feedback
 Involvement in relevant business activities for social media
content creation – photo shoots, publications, trend reports
 Monitoring of social media sites, alerts, blogs, and clipping
software for any mention of company and salons