Business storm 3m

3M: Model of Market Management Moscow, 2011

Our team Anna Nazarova Olga Pivovarova A yuna D anzanova Natalia Ulyanova ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contents: ,[object Object],[object Object],[object Object],[object Object]

3 M: Goals and Aims ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Increase in Demand = Increase in Supply

Although not all end clients have the same share of sales there may be a unique TAILOR-MADE SOLUTION that will make the most out of each segment. END CLIENT How to use chart : Key: % Share of Sales High Medium Low – 16-50% – 0-15% – 51-100% Current operational situation PRIVATE HOUSING COMMERCIAL CONSTRUCTION INDUSTRIAL COMPANIES INDUSTRY INDIVIDUALS CONSRUCTION COMPANIES INDUSTRIAL COMPANIES Marketing – General marketing Direct contact Awareness Low High Low Distribution Retail (stores) Wholesale department Project manager

[object Object],Boosting the demand of INDIVIDUALS GROWTH Q&A Advertising Video tutorials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Useful advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Practical overview Higher brand awareness + curiosity

Overview of the Real Estate market Office property supply , Moscow and St.Petersburg Out-of-town property supply, Moscow and St.Petersburg

Commercial construction approach Development process Approach: ,[object Object],[object Object],3M Design organization Developer Providing free of charge consulting services Negotiating contract to use 3M’s electric products in building process Potential clients ,[object Object],[object Object],[object Object]

Repair of the obsolete fixed assets – a way to boost the demand of the INDUSTRIES 3М can contribute to the renovation of the buildings and installations Source: Federal State Statistic Service

Industrial companies in the Volga and Ural regions have the most obsolete fixed assets Source: Federal State Statistic Service

[object Object],Energy audit Technical solution Maintenance We establish long-term mutually beneficial relations with the government which will result in… Government orders Enhanced prestige of 3M Increased customer base of loyal and sound clients 1 2 3 ,[object Object],[object Object],[object Object],[object Object],Public-private partnership as the most suitable way to boost the sales in the industrial segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regional policy ,[object Object],[object Object],[object Object],Current markets: Central, North-West, Ural regions Strategic regions : Volga and Siberian regions

Stages of changes introduction 8 weeks 1 . Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Establishment of contacts with design organizations 01.03 08.03 15.03 22.03 29.03 05.04 12.04 19.04 26.04

Development of web-page 58 931 000 rur 1 Development of advertising clip 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],4 Total advertising costs – 57 836 000 rur Tutorial clips translation 2 Costs assessment Total costs For detailed calculation see Appendix 1. Method Outsoursing Amount 30 000 rur Method Outsoursing Amount 1 000 000 rur Method Outsoursing Amount 65 000 rur

We assume that the proposed set of measures will boost the 3M's sales by  50 % Individials Construction companies Industrial companies $100M  $150M * Source: Knight Frank Current situation: $10M $40M $50M Innovative and useful products + Creative promotion = DOUBLE the demand CREATE the demand for 3M products  40% growth * 12% growth* of the construction market (elite and business segments) = + 56.8 % Government orders + "Lifetime" client management = +35% $20M $62.7M $67.5M

DESCRIPTION HIGHER PROBABILITY LOWER PROBABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 Risks and mitigations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M I T I G A T I O N S We’re prepared to t ake calculated risks during implementation to capitalize on significant opportunities Customer unresponsiveness on advertising campaign Design firms won’t utilise the proposal Market instability (e.g. rouble appreciation)

Business storm 3m

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Business storm 3m