B2B Social Media for Multifamily Vendors and Suppliers

SOCIAL MARKETING &
ENGAGEMENT IN MULTIFAMILY

Charity Hisle, Socially Engaged Marketing
Eric Matulka, DEI Communities
Christina Clark, Christina Clark Consulting (Moderator)
@SoEngaged - @EMatulka - @ccctraining3

Copyright © 2011 - 2012 Socially Engaged Marketing®

• Are there any property management
professionals in the audience?
• Suppliers:
Service? Marketing & Advertising?
Technology?
• Social:
Personal Facebook? Professional Facebook?
Twitter?
77% of buyers say they are more likely to buy from a company
whose CEO uses social media.

82% of employees say they trust a company more when the
CEO & leadership team communicate via social media.

Only 16% of b2b marketers are producing mobile-specific
content as part of their content marketing efforts.

• Popular social networking sites
– Relationship-building
– Prospecting
• Strategy
• Measurement
• Time Management
Only 25% of companies offer social business training
to their employees.

Photo Credit: Pan Xunbin

Photos perform better on Facebook for likes, comments and
shares than text, links or video.

No
16%

Yes
84%

52% of consumers say they have stopped following a brand on
Facebook because the posts are “too repetitive & boring.”

Facebook

• Brand your company Facebook page and fill-in
all of the page information and milestones
• Use pictures in updates whenever possible –
convert text to images
• Run contests, promotions and ads


LinkedIn generates more leads for b2b companies than
Facebook, Twitter or blogs.

No
24%
Yes
76%

Only 47% of b2b companies are actively using LinkedIn
vs. 90% that are actively using Facebook.

Property Management Professionals 89.80%

Vendors/Suppliers 55.10%

Employees/Candidates 40.80%

64% of Facebook users have liked a brand on Facebook.


LinkedIn

• Complete the company profile, include images
for brand recognition and links to the website.
• Participate in Groups and Answers.
• Connect with industry businesses and
professionals, share interesting and useful
resources.


Photo Credit: waynehowes

34% of marketers have generated leads using Twitter and 20%
have closed deals.

No Yes
47% 53%

There are now roughly 100 million active Twitter users (those
who log in at least once per day).

Twitter

• Use to communicate with prospects and
customers about industry-related news, topics
and ideas.
• Use photos and names of real people in your
company – don’t be afraid of personality!
• Ask questions and reply to others.


Pinterest generated more referral traffic for businesses than
Google+, YouTube, and LinkedIn combined.

No Yes
45% 55%

Pinterest is the 3rd largest social network in the U.S., only
behind Facebook and Twitter.

Pinterest

• Use keyword-rich descriptions of pins and
links.
• Share (re-pin), like and comment on other
industry pins.
• Add ‘shareable’ images to your website and
the “Pin it” button.


Photo Credit: AHMAD FAIZAL YAHYA

Google+ is expected to reach 400 million users by
the end of 2012.

Google+

• Complete and customize your company page.
• Add industry professionals, companies and
other vendors to your circles.
• Share industry updates and news, remember
to +1 and comment on other content
regularly.


Photo Credit: Annette Shaff

Viewers are 85% more likely to purchase a product
after watching a product video.

YouTube

• Customize your own company channel.
• Engage with the community but remove
offensive comments.
• Organize content, use tags, and distribute the
videos on other networks and platforms:
website, Facebook, Twitter, Pinterest, etc.


Photo Credit: Annette Shaff

Foursquare has 20 million active users &
receives 5 million check-ins daily.

Foursquare

• Reward check-ins at tradeshows & events.
• Check-in with clients (visits & meetings), leave
Foursquare tips at client offices.
• Reward employees for check-ins: sales team
competitions and in-house “mayors” of the
week.


Since Oct. 2010, Instagram has acquired 30 million+ users &
should reach 100 million by Oct. 2012.

Instagram

• Best used in conjunction with event & tradeshow
marketing, contests for employees & clients.
• Introduce your team, share company events and
news, share charitable and corporate
responsibility initiatives, behind-the-scenes.
• Demonstrate product or service in action, share
sales/promotions.


90% of information transmitted to the brain is visual. Visuals
are processed 60,000 x’s faster in the brain than text.

• Integrate social media into the marketing plan
• Understand your audience – who they are and
what they want
• Enlist customers and industry influencers that
love your brand for help


Social networking accounted for all page views on
mobile phones in 2011.

• Create metrics that track the success of your
desired objectives.
• Understand which metrics are most valuable
(fans and followers vs. engagement and traffic)
• Track everything with unique url’s and
analytics, measure to improve.


24% of small & 30% of mid-size companies are confused about
which social sites make sense for their business.

• Create a regular posting schedule, pre-
schedule content weekends & vacations.
• Establish a list of resources for content: other
industry
pages, blogs, websites, magazines, newspaper
s, client pages, etc.
• Use the right tools to maximize productivity.


Questions?
@SoEngaged @CharityHisle
Facebook.com/SoEngaged
sociallyengagedmarketing.com


B2B Social Media for Multifamily Vendors and Suppliers

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