Lisa McKenzie ★
Información personal
Organización/Lugar de trabajo
Concordia UniversityUbicación
Montreal, Canada Area, Quebec CanadaOcupación
Business & Social Marketing Strategist specializing in Social Branding, Influence, Marketing to Women | Speaker TeacherSector
Advertising / Marketing / PR
Sitio web
www.LisaMckenzie.comAcerca de
The numbers don't lie. Women are responsible for 80% of apparel, 52% of all new vehicles, 70% of travel and 40% of consumer electronics purchases. That does not include the additional purchases she's influenced, as women are behind 62% of the "sharing". If a woman is pleased, the word will go out. She has an intuitive and instinctive ability to want, find and acquire the best for the people she loves. Women are resourceful and relentless when it comes to making the right choice. Is your brand successfully attracting this audience of mindful buyers? It may be time to look at your messaging, lead capture mechanisms and social marketing strategies to effectively tap into this desirable au...