PHD USA selected seven seniors at The University of Georgia's Grady College of Journalism and Mass Communication to participate in a "creative collective" in which the students undertook media research projects assigned by PHD. In March, the students—aka "The Grady Bunch"—traveled to New York and presented their findings to PHD staffers and their partners.
33. prior product tastes
More receptive to new products if found on sites that are
based on previous preferences.
34. “
More receptive to new products if recommended.
If I find something I like on
Pinterest, Wanelo or Etsy, I’ll
save it for later, even if I’ve
never bought from that brand or
shop before.
36. “
”Millennials are skeptical of infomercials. They lower
our opinion about the brand.
I don’t really pay attention
because I don’t believe any of it
anyway.
61. What types of behavior occur during
multi-screen viewing?
62. “
Partnering with social media and offering exclusive content.
If I’m watching TV on a TV,
then I’m usually not paying
attention. I’m on my iPhone
or my laptop. But if I’m on my
laptop, I’m pretty focused.
68. “
”We still use Facebook, but not in the same way.
It’s not all about how
Facebook is changing, but
how I’m changing too.
69. Is Facebook still always open in a browser
on our computer or phone? Is it as cool as it
once was?
70. “
Facebook is not as cool as it used to be.
I’m not as interested in it as
I used to be... 3 or 4 years
ago it would have been my
homepage.
71. Who are those that are using it less or
perhaps not at all?
72. “ Millennials are moving away from Facebook.
I have push notifications for
my close friends, but if not, I
don’t care. I try to avoid it
most of the time.
73. Is there a different form of social
media that is taking it’s place?