Joeri Van den Bergh
Infographic: Millennials and Social Media - Brand expectations on social media based on a global study among youngsters
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Organización/Lugar de trabajo
How Cool Brands Stay Hot. Branding to Generations Y & ZUbicación
Gent Area, Belgium BelgiumOcupación
author & Speaker - How Cool Brands Stay Hot. Branding to Generations Y&Z. Follow @joeri_insites on Twitter for updatesSector
Advertising / Marketing / PR
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www.howcoolbrandsstayhot.comAcerca de
author of the AMA awarded "How Cool Brands Stay Hot. Branding to Generation Y" (Kogan Page 2011 & 2013 & 2016) 21 years in marketing research and advice in marcom (advertising, sponsoring, PR...), branding and kids & youth marketing co-author of the Pearson/Financial Times handbooks on Marketing Communications 6 years of academic research in advertising and marketing to youth and senior segments Specialties: marcom & branding research and consulting; kids, teens, and youth (Millennials, Generation Y, Generation Z, ...) marketing consulting and research, keynote speaker and marketing author