Lucky Media Ltd are an igaming media and marketing agency who specialise in delivering media solutions to iGaming Operators. We deliver performance-based digital campaigns to Online Bingo, Online Casino, Online Poker and Online Sports Betting brands. We have a number of bingo, casino and sportsbook clients that we have been working with for years and you can find some client testimonials here - http://luckymedia.co.uk/testimonials/ Lucky Media Ltd also owns the following igaming brands and bingo casino affiliate programs: Ace Lucky Casino Affiliates Gravy Train Bingo Affiliates Summit Casino Affiliates If you would like to get more players or promote some of the best bingo and casino affiliate programs in the business; please Contact Us via Email Marketing@LuckyMedia.co.uk or Telephone UK: +44 1327810293 or Online www.LuckyMedia.co.uk

1. Bettor Communications
Media Solution Consultants
for online gaming operators
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

2. About Us
• Delivery Guaranteed
• Independent New Media Agency
• Online Gambling Vertical Specialists
• Established International Contact Network
• Performance-Based Pricing
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

3. Managed Service
Client Engage Market Live ROI
Brief Suppliers Analysis Campaigns Optimization
1. Countries 1. Research 1. Presentation 1. Client Approval 1. Reporting
2. Media 2. Planning 2. Feedback 2. Testing 2. Optimizing
3. Budgets 3. Negotiation 3. Negotiation 3. Go Live 3. Negotiation
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

4. Media Managed
Ad
Networks
TV Affiliate
Media Marketing
Direct
Technology
Mail
MEDIA
Email
Sponsorship
Marketing
Social Lead
Media Generation
Search
Mobile
Marketing
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

5. Sample Lead
Online Affiliate Network
Supplier X is one of the UK’s leading affiliate networks.
Established in 2004, they now have just over 100 staff and access to well over 25,000 UK publisher affiliates.
With an excellent track record delivering to online gaming clients Supplier X has an impeccable reputation and is a worthy
partner affiliate network.
Based UK Media Solution Affiliate Network
Media Reach 90% of UK Population Number of Affiliates 25,000
40m page impressions / month
Media Delivery Mainly Display, Email & Search Proposed Delivery 50 – 500
new players / month
Pricing •You decide affiliate payout metrics – generally Rev. Share / CPA (with play through)
•Transparent network, so you get to reject undesirable publishers
•Supplier X charges a 1,500 GBP setup fee
(Bettor Negotiated - waived if you commit to 6+ months)
•Supplier X charges a 500 GBP monthly management fee
(Bettor Negotiated - waived)
•Supplier X charges a 30% override on affiliate payouts
(Bettor Negotiated - they will drop down to 20%)
•Minimum trial 30 days / 5,000 GBP (whichever is smallest)
Current Clients About 100 including Vodafone; Ford; Dell; Skype and Hotels.com
About 20 including 888; William Hill; Foxy Bingo; Scratch 4 Cash
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

6. Sample Lead
Television Broadcaster
Supplier X is one of the UK’s most popular television broadcasters.
Established in 1970, they a and reach 99% of the UK population which is 23.4m homes and 55m adults.
Bettor Communications have managed lots of advertising and sponsorship campaigns with this supplier before and
they have always proved successful.
Based UK Media Solution Television Broadcaster
Media Reach UK – 23m homes Channels 14 (4 x National & 6 x
55m adults Regional)
5m Adult ABC1
Media Delivery Advertising (30” ads) Proposed Delivery September 1st : 30th 2011
Sponsorship (series/event) Advertising: 100 x 30” Ads
Impacts Per Ad 50,000 Adults Price Per Ad 100 GBP (2.00 CPM)
Total Impacts 5,000,000 Adults Total Price 10,000 GBP (2.00 CPM)
Pricing •Adult (18+) demographic
•23:00 – 03:00 timing
•National campaign (regional optional)
•September 1st – September 30th
•Targeted around male orientated programming - movies, comedy, documentaries
Current Clients Around 40 gaming clients targeting UK TV over recent years have used Supplier X because
they have substantial reach, low prices and a variety of programming to ensure targeting.
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

7. Client Achievements
Stan James Saved Over £850k
Golden Palace Made 1,000% ROI
bet365 Made £2m+ ROI
Intercasino Saved Over £500k
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

8. Why Bettor?
• 100% Transparency • Enjoy honest professional service
• Product Comparison Analysis • Supporting effective decision-making
• Performance-Based Terms • Only pay for media delivered
• Completely Independent • Only motivated to present the best
• No Long-Term Commitment • You approve all buys
• International Service • Geo-targeted campaigns
• Maximum Profit • Best Prices guaranteed
• Optional Client Anonymity • Confidential negotiations
• No Hassle • Complimenting current team
• Excellent Campaign Delivery • Via experience and relationships
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com

9. Pricing
• Your Target Markets
• Your Choice of Media
• Your Set Budget
• Monthly Retainer
OR
• Cost Per Lead
OR
• Agency Commission (All Inclusive)
Telephone UK: +44 1908 511 579 Email: christian@bettorcommunications.com