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James Gwertzman

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Optimizing for Change
Introducing PlayFab -- Effective LiveOps
Epic Fails in LiveOps
Commander's Intent: Managing Through Uncertainty
The Future is Operations: Why Mobile Games Need Backends
Behind the Scenes: Deploying a Low-Latency Multiplayer Game Globally
Running live game events for fun and profit
Technical Disruption and a New Golden Era of Games
Effective LiveOps Strategies for F2P Games
No Free Lunch: Transactions in Online Games
OMG! Zombies on the Great Wall of China!
Fail Fast: PopCap's Approach to Quality
The Making of PopCap's Plants vs Zombies
Social Games in China - The New Import/Export Business!
Lessons learned from SNS games at PopCap