1. What’s an
agency to do?
Permanent disruption
JUNE 6, 2013, T-CAAN
Regina, SASK

2. Who is KENDALLWOOD?

3. We use our head and heart

4. Ask questions

5. I don’t play hockey

6. This will be my new bike

7. The pressure’s on

8. How do we manage
complexity?

9. Permanent disruption

10. Three things

11. Digital: the marketing
game changer

12. Embrace the
‘Millennial Mindset’

13. It’s all about participation
OLD MODEL NEW MODEL
Interruption Engagement
Reaction Interaction
Heavy Users Engaged
Participants
Big Promises Personal Gestures
Passive Consumers Active Co-creators

14. No one agency can provide
all that a client wants

15. Traditional silos don’t work

16. Stop talking about ‘innovation’

17. There’s a satisfaction shortage

18. Video as the answer for
everything

19. It’s true: we prefer watching
video

20. ‘Whatever you are using
now, it’s primitive’

21. Anything you can do

22. APPS are like McDonald’s

23. The power of the button

24. Crowdsource all your
brand needs: DesignCrowd

25. 108 ideas per project

26. Crowdsource your logo:
99 designs

27. Do these look similar?

28. Do you know about
APPSUMO?

29. Templates for everything:
Piktochart

30. Do you know about Fiverr?

31. ‘I will make an
Awesome Catchy Jingle
for your brand/service for $5’

32. Need a logo: $5 bucks

33. Facebook marketing:
$5 bucks

34. Get the right partner

35. And, ‘embrace the suck’

36. Call me: maybe?

37. Sites/apps to explore
! http://www.smore.com
! http://99designs.ca/
! http://www.designcrowd.ca/
! http://piktochart.com/
! http://fiverr.com/
! https://www.lutebox.com
! http://www.appsumo.com
! http://www.photopin.com
! http://www.canvaspop.com

38. Corresponding videos
! Participatory culture + brand value: How
Coca-Cola used vending machines to try
and unite the people of India and
Pakistan - http://youtu.be/ts_4vOUDImE
! Stop talking about innovation: Sh*t
consultants say:
http://youtu.be/2ZflEBZ10EM
! Accomplished DIY: Dollar Shave Club
http://youtu.be/3FOae1V1-Xg
! Anything you can do, I can do: Call me
on my cell-y phone:
http://youtu.be/ve2320GCsPU

39. Questions:
@chicken_scratch
christine@kendallwood.ca