Business Process Applications drive customer´s business, e.g. SAP, with Enterprise Content Management, e.g. Microsoft SharePoint employees collaborate asynchronously. On Social Software coworkers exchange in a more informal manner. To increase efficiency the key ask of the market is to reach the fusion of Business Applications and synchronous Collaboration . This to increase efficiency and productivity within each organization. In this session you will get to know how this will be done by Cisco Collaboration, integrated with a unique, seamless user experience. Examples during the presentation: SAP, IBM Connections, MS Sharepoint. You will experience both use Cases and the architecture behind the concept. You will get to know how you can integrate on a standard interfaces and/or APIs on both sides, the Cisco Collaboration and the business application one. We will explain how you will be enabled to implement with ease, based on standard routines. This presentation was made in the DevNet Zone at Cisco Live, San Francisco, 2014.

1. Collaborate Business Fusion
Christoph Beyer Business Development Manager EMEA, Cisco
Dr. Adolf Kohl CTO, Bulpros
May 23rd 2014
Firing up business applications with APIs

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Changes:
Buying Decisions for Collaboration

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Business Collaboration Fusion Addressable Market
 ERP: Market Leader
 CRM: No.2 Market Leader
 User: 250.000.000
 User: 66% penetration
 Adoption: 80% Fortune 500
 Share: 39% more than 2nd
ARE RANKED #1 @
Connections
Connections

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Connections

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Use Jabborate to
 Optimize Resource Utilization
 Accelerate Transaction Completion
 Increase Notification Precision
 Improve Contact Success
 Speed up Information Delivery and
Enhance Collaboration Effectiveness

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9. Jabborate Overview
Collaboration
Endpoints
Cisco
Collaboration
Infrastructure
External
Applications

10. IBM Connections
Technical Overview
User: The end-user downloads Cisco’s Web Communicator plugin once and gets
access to Instant Messaging, Audio and Video calls, as well as Presence.
Admin: Jabborate communicates with IBM Connections for the user data and
Cisco’s UCM/UP to establish real-time communications within a browser.

11. Microsoft SharePoint
Technical Overview
User: The end-user downloads Cisco’s Web Communicator plugin once and gets
access to Instant Messaging, Audio and Video calls, as well as Presence.
Admin: Jabborate communicates with SharePoint for the user data and Cisco’s
UCM/UP to establish real-time communications within a browser.

12. SAP
Technical Overview
User: The end-user downloads Cisco’s Web Communicator plugin once and gets
access to Instant Messaging, Audio and Video calls, as well as Presence.
Admin: Jabborate resides within the NetWeaver portal, communication to SAP for
the user data and to Cisco’s UCM/UP to establish real-time communications.

13. Unique Offering
• Differentiation
• Seamless user experience, in all productive
systems;
• Integration of 3rd parties, by using Jabber guest.
• Based on Standards
• Using Cisco API make the maintenance easy;
• Host application's integration enabled 3rd party
standards
• Simple
• Clear documented installation guides provided;
• Packed solutions facilitating easy installation;
• Third level support, to engage if needed.
• Well documented
• Trainings and documentations;
• Information and presentation materials.

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Data Center & Network
E2E Collaboration: IMP, Voice, Web-Video Meeting
The Customer Receives a Clear Structured Infrastructure
Standard SDK & APIs
Standard Plugins Customer Plugins
Web Enabled APPs
ERP
Ana-
lytics
CRM
SCM
Portals
ECM
Inven-
tory
Mgt. Social
BPM

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… a Transition from a non Convergent Service Model
Data Center & Network
E2E Collaboration: IMP, Voice, Web-Video Meeting
Standard SDK & APIs
Standard Plugins Customer Plugins
Web Enabled APPs
ERP
Ana-
lytics
CRM
SCM
Portals
ECM
Inven-
tory
Mgt. Social
BPM
Application
Management
Infrastructure
Management

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….to an Integrated Services Orchestration
Integrated
Service Management
Infrastructure
Management
Application
Management
PublicHybridPrivate Inter-
Cloud
Integrated
Cloud & Service
Orchestration

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In a Nutshell
 Add Value to users by seamless
Cisco Collaboration Integration
 Increase business productivity;
use seamless collaboration
where it is needed
 Simplification of Management
and Orchestration Models

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