Let’s face it, marketing strategy is complicated! But if you know us, you know we dig strategy. We like it so much it’s in our name! We decided to make a helpful infographic to help show if you have a strong marketing strategy in place or not. We hope you enjoy. You can get a .jpg version of this Infographic by visiting it on our blog here: http://compassxstrategy.com/2015/02/11/infographic-do-i-have-a-marketing-strategy/

1. Dude, that’s awesome.
Strategy Confirmed. While some may be totally with you,
you have some communication gaps.
Can others articulate
what my company
stands for?
Are people consistent in how they
describe your company?
Can you get everyone in your
company to agree on what
you stand for?
This is a great early step on
the road to having a strategy!
You’ve got 99 problems.
This is one of them.
You might want to
figure that out first.
Sorry. You have goals.
You still need strategy.
Do you know HOW you’re going to
accomplish being that awesome?
CONGRATS! You ‘ve Got STRATS.
Am I seeing good results from
current marketing efforts?
Do I know what I’m
trying to accomplish? Was there backlash or confusion
from your customers and stakeholders?
Sweet. Sounds like
you’ve got strategy.You need a strategy.
Are you blaming your
creative team / agency?*Slow Clap* Go back
to the first question.
That’s not cool. Creatives work hard.
You probably don’t have a strategy.
You’re probably talking to the wrong
audience. You need a strategy.
That's good. It's probably not
their fault that they don't
understand your strategy.
Your strategy rocks. Rock
on strategy wielder.
Did you have another
goal like engagement?
Is your marketing bringing
you a ton of business leads?
Are they Glengarry leads that
become clients?