This document provides an overview of social media terminology and trends based on the perspective of Dean Browell, PhD. It discusses how social media encompasses the internet and goes beyond just Facebook and Twitter. Key points include: - People over 50 now account for 42% of social media users, up from 22% a year ago. - 28% of American adults use mobile and location-based social services. - Facebook has over 900 million active users with 450,000 new users per day. Twitter sees 200 million tweets per day. - Important trends to consider are privacy, not needing to be on every platform, audiences seeking answers elsewhere if you don't provide them, and the importance of listening to understand audiences.

1. RICHMOND LONDON PARIS

2. Beginner’s Clinic:
Why Social Media?
Dean Browell, PhD – Executive Vice President
dean@feedbackagency.com

3. My Perspective

4. Social Media Terminology
New Media = Social Media = Emerging Media
= THE INTERNET
(it’s everywhere, and soon we’ll stop labeling it)

5. Social Media Terminology
New Media = Social Media = Emerging Media
= THE INTERNET
(it’s everywhere, and soon we’ll stop labeling it)
Also: Social Media is about more than
Facebook or Twitter, it’s forums, messageboards,
geographic online hangouts...

6. "People over 50 now account for
42% of all social networking users,
up from 22% a year ago.”
“47% of internet users ages 50-64 and
26% of users age 65 and older now use
social networking sites."
- Pew Research, August 27, 2010
Findings: Older Adults & Social Media

7. "28% of American adults
use mobile and social
location-based services."
- Pew Research, September 6, 2011

9. Interesting Global Differences
• Adoption rates
• Geolocation radically
different
• French elections
• Google’s most successful
social network (hint: it’s not
Google+)
• The Blackberries of Trinidad
• Lack of boundaries

10. What Is All This Really?
A community.
A community that in many
cases created itself.

11. Channels, Behaviours
and Trends

12. Consider: Facebook
900 million active users and counting...

13. Consider: Facebook
• 450,000 new users each day
• 85% market share of 4-year universities
• Over 40% of new users over 35
• #3 in top websites overall; #1 Photo upload site
• Average visitor: college educated, visits 7 hours a month (compare to
Google’s 2 hours a month)
• Fastest growing demographic? Women over 55...
• Now more people over 55 than in High School
• In 2010 & 2011 Facebook > Google for most visited website
Stats from ComScore, Facebook & Forrester Research

14. Consider: Twitter
• 200+ Million active users
• 33 Billion Tweets a day
• 75% of traffic outside of
Twitter.com
• 10% of the users make 90%
of the content
• Realtime, not historical
• Customer service
• Different ecosystem than
Facebook
• About conversations

15. Consider: LinkedIn
• The professional’s choice?
• Where you go to...
• Male vs. Female: Leveling Off
• The Male Irony
• 200 million strong, 200 million weak
• Companies
• Research leads, find new ones
• List work
• Board, committee participation

16. Pinterest

17. Important Distinctions in
Photography and Social
vs

18. Geolocation...

19. Consider:
Perspective on Mobile

20. Important Lessons:
Four Key Trends in Behavior

21. #1 - Privacy
Get in before the door closes, even if you
can’t control the conversation

22. #2 - You Don’t Have to Be
Everywhere
...but you can bet your audiences are at least
looking, and probably talking somewhere...

23. #3 - If You Don’t Answer...
...Someone else will - and they are seeking
answers anywhere they can get them

24. #4 - Listen
Understanding your audience and their
behavior is crucial to using your time, money
and assets wisely

25. Thank you for listening!
Twitter.com/feedbackagency
Facebook.com/feedbackfb